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Year: 2017

Airship’s Welcome Campaign Drives Visits to Revolution Bars Group PLC

Airship’s Welcome Campaign Drives Visits to Revolution Bars Group PLC revolution

The Client Revolution Bars Group is a leading operator of premium bars with over 70 venues in the UK. Trading through Revolution Bars and Revolucion de Cuba brands, they have been a client of Airship for ten years and utilise our CRM and email marketing platform to store all customer data and broadcast segmented and […]

Increasing leads for not-for-profit social loans company

Increasing leads for not-for-profit social loans company case study

The task Airship were tasked with generating leads and building the social media presence of a not-for-profit social loan comparison website. They had a basic presence on social media, but were relying on the retweeting/sharing of others’ content, all of which needed to be compliant with FCA regulations. Their CRM was segmented by successful and unsuccessful leads. They tasked […]

Email Marketing Tips: Making The Most of The Customer Journey

Email Marketing Tips: Making The Most of The Customer Journey Customer Journey

What is a customer journey? A customer journey is the journey that a customer takes from first encountering your brand through to each interaction that they have with it. A customer journey can take place online and offline, with overlap between offline touchpoints (venues, stores etc), and online touchpoints (email, social, website etc). An example […]

The Era of The Disappearing Post: Should Advertisers be Focusing Efforts on Social Media ‘Stories’?

The Era of The Disappearing Post: Should Advertisers be Focusing Efforts on Social Media ‘Stories’? Snapchat

Social media marketers have been hit with a decline in engagement of organic social media content. This has initiated a move into producing more and more paid content. This latest trend appears to be coming from the idea of a ‘disappearing post’. Originally popularised by Snapchat when it launched back in 2011, users are able […]

Why Utilising UK Awareness Days Can be an Effective Marketing Tool For Your Business

Why Utilising UK Awareness Days Can be an Effective Marketing Tool For Your Business National Days

What is an Awareness/National Day? An Awareness/National Day refers to a day typically set up by an organisation, to commemorate an occasion or place importance on a particular cause. For anyone who has viewed one of the many lists of ‘National Days’ online, you will know that there is now something for near enough every […]

​Airship’s Creative Director Attempts 24 Hour Cycle in Aid of Whirlow Farm and Air Ambulance

​Airship’s Creative Director Attempts 24 Hour Cycle in Aid of Whirlow Farm and Air Ambulance Cycle

On Saturday 13th August our Creative Director will be attempting a 24 hour cycle which, when you add up all his ascents, will equate to the total height of Mount Everest! That’s a total distance of 414 kilometres (258 miles) with an ascent of 9,169 metres in just one day. Andrew, a keen competitive cyclist […]

Busting Web Design Myths: Why You Should Never Put Calls to Action Below The Fold

Busting Web Design Myths: Why You Should Never Put Calls to Action Below The Fold Web design

For a long time it has been accepted that banner ads on a website with a call to action (CTA) are the most effective way of securing a customer’s business. However, new studies suggest that in fact, people are spending more time engaging in content further down the page; explaining why scrolling website designs are […]

Email Segmentation Strategy for Personalised Marketing in The Financial Sector

Email Segmentation Strategy for Personalised Marketing in The Financial Sector Segmentation

Personalised marketing is about serving up content that is personal and relevant to your audience. One of the best ways to do this is to create a segmentation strategy that allows you to target specific interest groups within your customer database. Segmenting customers into interest groups means that your marketing communications are more likely to […]

An Insight Into Marketing Objectives

An Insight Into Marketing Objectives Segmentation

Using Insights to Develop Marketing Objectives Airship have recently added ‘Airship Insights’ to their portfolio of services further enabling hospitality, retail and leisure operators to develop their market segmentation and exceed marketing objectives. James Coldrey-Mobbs, Head of Insights at Airship, explains that the service delivers data-driven market segmentation and marketing analytics to help develop marketing strategy and decision making for multi-site hospitality, leisure and […]