Personalised marketing is about serving up content that is personal and relevant to your audience. One of the best ways to do this is to create a segmentation strategy that allows you to target specific interest groups within your customer database. Segmenting customers into interest groups means that your marketing communications are more likely to […]
Month: April 2017
An Insight Into Marketing Objectives
Using Insights to Develop Marketing Objectives Airship have recently added ‘Airship Insights’ to their portfolio of services further enabling hospitality, retail and leisure operators to develop their market segmentation and exceed marketing objectives. James Coldrey-Mobbs, Head of Insights at Airship, explains that the service delivers data-driven market segmentation and marketing analytics to help develop marketing strategy and decision making for multi-site hospitality, leisure and […]