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Month: July 2017

The Era of The Disappearing Post: Should Advertisers be Focusing Efforts on Social Media ‘Stories’?

The Era of The Disappearing Post: Should Advertisers be Focusing Efforts on Social Media ‘Stories’? Snapchat

Social media marketers have been hit with a decline in engagement of organic social media content. This has initiated a move into producing more and more paid content. This latest trend appears to be coming from the idea of a ‘disappearing post’. Originally popularised by Snapchat when it launched back in 2011, users are able […]