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Month: August 2017

Increasing leads for not-for-profit social loans company

Increasing leads for not-for-profit social loans company case study

The task Airship were tasked with generating leads and building the social media presence of a not-for-profit social loan comparison website. They had a basic presence on social media, but were relying on the retweeting/sharing of others’ content, all of which needed to be compliant with FCA regulations. Their CRM was segmented by successful and unsuccessful leads. They tasked […]

Email Marketing Tips: Making The Most of The Customer Journey

Email Marketing Tips: Making The Most of The Customer Journey Customer Journey

What is a customer journey? A customer journey is the journey that a customer takes from first encountering your brand through to each interaction that they have with it. A customer journey can take place online and offline, with overlap between offline touchpoints (venues, stores etc), and online touchpoints (email, social, website etc). An example […]