Year: 2019

Why Email is And Will Continue to be a Powerful Communication Channel

Why Email is And Will Continue to be a Powerful Communication Channel

For us, email marketing is at our absolute core, and has been pretty much since we started out, (ignoring the simple SMS only days!). Despite social media, and other forms of messaging, email remains one of the most powerful and widely understood forms of communication. The image of email has changed. It’s very much still […]

Airship x Weave Marketing Team up to Deliver a New CRM Strategy and Platform Roll-out for Byron’s Burger Club

Airship x Weave Marketing Team up to Deliver a New CRM Strategy and Platform Roll-out for Byron’s Burger Club

From planning through to implementation, Weave and Airship worked together to relaunch Byron’s Burger Club platform. This involved working as part of their in-house team to understand existing performance and data points and then develop a robust CRM strategy and new platform which would meet long-term growth objectives of the business. The Client Byron started […]

Get to Know Who, How Often And Where Your Customers Visit With Our Proof of Presence Metrics. Welcome to The World of PoP.

Get to Know Who, How Often And Where Your Customers Visit With Our Proof of Presence Metrics. Welcome to The World of PoP.

Proof of Presence. Proving presence. Being able to prove that someone was present. Knowing when your customers were there. However you describe it, that’s what PoP is all about. In short, PoP takes all your existing data points that demonstrate a person on your database was in one of your locations (think booking, WiFi, unique […]

How Revolution Bars Group is using the Airship platform. An interview with Kathryn Salé.

How Revolution Bars Group is using the Airship platform. An interview with Kathryn Salé. Revs

We recently caught up with Kathryn Salé, Digital Marketing Executive at Revolution Bars Group, to have a chat about their thoughts on email marketing, how they’re using different platform features and how it works for their multiple brands and sites.  A bit of a Revolution back story. Revolution Bars Group is a leading operator of […]

Webinar: Proving an ROI With The Use of Data by Airship & Wireless Social

Webinar: Proving an ROI With The Use of Data by Airship & Wireless Social

We went and did a webinar, didn’t we?  Yep, we delved headfirst into the world of webinars with a little help from our friends at Wireless Social. Along with Sam Brown, Sales Director at Wireless Social, our CEO Dan Brookman had a chat about proving an ROI from your marketing activity. Listeners also learnt how […]

GDPR: One Year On. Has There Been a Marked Decrease in Consumer Engagement in Email Marketing?

GDPR: One Year On. Has There Been a Marked Decrease in Consumer Engagement in Email Marketing?

Last month marked the one-year anniversary of the new GDPR coming into play. It caused a few headaches, occupied a lot of workplace chat and worried a lot of people. As a company with data at our core, we made sure we were well equipped to tackle it head-on. What did that entail? Well, in […]

The Importance of Strategies Around Specific Sales Opportunities. The musings of Dan Brookman post-Casual Dining Show 2019

The Importance of Strategies Around Specific Sales Opportunities. The musings of Dan Brookman post-Casual Dining Show 2019

On Thursday last week I was at Casual Dining Show at Excel and had the pleasure of listening to Peter Martin interview Steve Richards, (soon to be ex) CEO of the Casual Dining Group (CDG) and vice chair of UK Hospitality. A lot of what was discussed resonated with what we’ve been doing as a […]

Airship Launch a Trackable, Measurable, No-Fuss Alternative to EPOS-Integrated Unique Codes

Airship Launch a Trackable, Measurable, No-Fuss Alternative to EPOS-Integrated Unique Codes marketing

We’re always looking for new ways we can help our clients solve a problem, and we reckon this one is a good’un. Unique codes are a great way of measuring the success of email campaigns, delivering real value to your customers and arguably most importantly, controlling the use of each promotion. Simply input the unique […]

The Mailing List is Dead. Long Live The Mailing List.

The Mailing List is Dead. Long Live The Mailing List.

Why the mailing list has to die, and how its rebirth will form the backbone of deep and valuable customer engagement. Sign up to our newsletter. Join our mailing list. Keep up to date with us. Sounding familiar? Yup, and I imagine that same newsletter – perpetually lost or ignored in the depths of your […]

Maximise Your Email Deliverability with Airship’s New Service, Branded Domains

Maximise Your Email Deliverability with Airship’s New Service, Branded Domains

We’ve gone and launched a snazzy new service, and we’re pretty pleased with it. What is it? Branded Domains is a new service on Airship which allows you to send and receive marketing emails from your own branded domain. For example, your marketing and transactional emails could be sent from replytous@eml.yourdomain.com Before After What are […]