We recently caught up with Kathryn Salé, Digital Marketing Executive at Revolution Bars Group, to have a chat about their thoughts on email marketing, how they’re using different platform features and how it works for their multiple brands and sites. A bit of a Revolution back story. Revolution Bars Group is a leading operator of […]
Webinar: Proving an ROI With The Use of Data by Airship & Wireless Social
We went and did a webinar, didn’t we? Yep, we delved headfirst into the world of webinars with a little help from our friends at Wireless Social. Along with Sam Brown, Sales Director at Wireless Social, our CEO Dan Brookman had a chat about proving an ROI from your marketing activity. Listeners also learnt how […]
GDPR: One Year On. Has There Been a Marked Decrease in Consumer Engagement in Email Marketing?
Last month marked the one-year anniversary of the new GDPR coming into play. It caused a few headaches, occupied a lot of workplace chat and worried a lot of people. As a company with data at our core, we made sure we were well equipped to tackle it head-on. What did that entail? Well, in […]
The Importance of Strategies Around Specific Sales Opportunities. The musings of Dan Brookman post-Casual Dining Show 2019
On Thursday last week I was at Casual Dining Show at Excel and had the pleasure of listening to Peter Martin interview Steve Richards, (soon to be ex) CEO of the Casual Dining Group (CDG) and vice chair of UK Hospitality. A lot of what was discussed resonated with what we’ve been doing as a […]
Airship Launch a Trackable, Measurable, No-Fuss Alternative to EPOS-Integrated Unique Codes
We’re always looking for new ways we can help our clients solve a problem, and we reckon this one is a good’un. Unique codes are a great way of measuring the success of email campaigns, delivering real value to your customers and arguably most importantly, controlling the use of each promotion. Simply input the unique […]
The Mailing List is Dead. Long Live The Mailing List.
Why the mailing list has to die, and how its rebirth will form the backbone of deep and valuable customer engagement. Sign up to our newsletter. Join our mailing list. Keep up to date with us. Sounding familiar? Yup, and I imagine that same newsletter – perpetually lost or ignored in the depths of your […]
Maximise Your Email Deliverability with Airship’s New Service, Branded Domains
We’ve gone and launched a snazzy new service, and we’re pretty pleased with it. What is it? Branded Domains is a new service on Airship which allows you to send and receive marketing emails from your own branded domain. For example, your marketing and transactional emails could be sent from replytous@eml.yourdomain.com Before After What are […]
Say Hello to Our New Platform: Toggle.
It’s been four years since we launched our initial gifting product. Over the years we’ve refined what we do, improving the customer journey and experience, as well as integrating with more EPOS providers. We are thrilled to finally launch a completely rebuilt platform that allows businesses to self service gifting and experiences to their guests. […]
The Top Five Football Marketing Examples We’ve Seen
It may not have ended the way we wanted, but the World Cup certainly got us chatting, restored our faith in English football, and got those pub tills ringing. As soon as England got out of the group stage, it gave marketers the go-ahead to start capitalising on the country’s new found love and trust […]
Two Years in Park Hill
It’s Airship’s two-year ‘officeversary’! Two years ago we made the iconic Park Hill development home to Airship HQ. Park Hill is Europe’s largest listed building and regeneration specialists, Urban Splash, have recently unveiled their plans for the second phase of its project to transform the iconic housing estate. A lot has happened in the last two years; […]