Track & Trace – Doing the right thing and driving new data.

Track & Trace – Doing the right thing and driving new data.

The government has announced that they are advising all operators to keep a temporary record of customers and visitors. But what does that mean for you and how can we help you? A net positive Firstly, we think this advice by UK Gov is actually a positive for operators, as it provides both the opportunity […]

How to use our PoP feature to get people through the doors as you’re reopening

How to use our PoP feature to get people through the doors as you’re reopening

Segmenting and targeting your customers post lockdown Now that you’re looking towards re-opening some venues, the need to talk to your customers is greater than ever. We’ve put together some ideas around how you can effectively target your customers and get them visiting now that lockdown restrictions are easing.  PoP segments Through our integrations, Airship […]

A strategic approach to dark kitchens – Simon Browning

A strategic approach to dark kitchens – Simon Browning

About Simon Browning I’m a freelance hired specialist in the foodservice industry, (loosely considered under the consultancy bracket) I look after the strategic creation and development of new business channels. I’m mainly retained by a number of foodservice brands and act as part of their team, often responsible for the ongoing management and strategic development […]

Driving data, loyalty and gifting via Yumpingo & Deliveroo – Rosa’s Thai Cafe Case Study

Driving data, loyalty and gifting via Yumpingo & Deliveroo – Rosa’s Thai Cafe Case Study

Aim of the campaign The journey drives valuable customer feedback, promotes Rosa’s gift cards to potential customers and drives database growth from the delivery channel. Background Rosa’s Thai Cafe have used Deliveroo for several years, and they’ve previously struggled with ways to collect data from their delivery customers. Yumpingo, their feedback platform, have created a […]

Why Email is And Will Continue to be a Powerful Communication Channel

Why Email is And Will Continue to be a Powerful Communication Channel

For us, email marketing is at our absolute core, and has been pretty much since we started out, (ignoring the simple SMS only days!). Despite social media, and other forms of messaging, email remains one of the most powerful and widely understood forms of communication. The image of email has changed. It’s very much still […]

Airship x Weave Marketing Team up to Deliver a New CRM Strategy and Platform Roll-out for Byron’s Burger Club

Airship x Weave Marketing Team up to Deliver a New CRM Strategy and Platform Roll-out for Byron’s Burger Club

From planning through to implementation, Weave and Airship worked together to relaunch Byron’s Burger Club platform. This involved working as part of their in-house team to understand existing performance and data points and then develop a robust CRM strategy and new platform which would meet long-term growth objectives of the business. The Client Byron started […]

Get to Know Who, How Often And Where Your Customers Visit With Our Proof of Presence Metrics. Welcome to The World of PoP.

Get to Know Who, How Often And Where Your Customers Visit With Our Proof of Presence Metrics. Welcome to The World of PoP.

Proof of Presence. Proving presence. Being able to prove that someone was present. Knowing when your customers were there. However you describe it, that’s what PoP is all about. In short, PoP takes all your existing data points that demonstrate a person on your database was in one of your locations (think booking, WiFi, unique […]

How Revolution Bars Group is using the Airship platform. An interview with Kathryn Salé.

How Revolution Bars Group is using the Airship platform. An interview with Kathryn Salé. Revs

We recently caught up with Kathryn Salé, Digital Marketing Executive at Revolution Bars Group, to have a chat about their thoughts on email marketing, how they’re using different platform features and how it works for their multiple brands and sites.  A bit of a Revolution back story. Revolution Bars Group is a leading operator of […]