What’s The Fuss? A Company That Didn’t do Social Media Well Decided Not to do Social Media at All.

What’s The Fuss? A Company That Didn’t do Social Media Well Decided Not to do Social Media at All.

@danbrookman I applaud and wholeheartedly agree with JD Wetherspoon decision to close down their Twitter, Facebook and Instagram accounts. It’s a solid move that will save their teams stress and thousands of hours of time. More should follow suit and get off the social treadmill. 12:33 AM – 16 Apr 2018 Yesterday Wetherspoons kicked up […]

Hickory’s Use Airship’s Gifting Platform to Generate £60,000 Worth of Revenue Over Christmas Period

Hickory’s Use Airship’s Gifting Platform to Generate £60,000 Worth of Revenue Over Christmas Period

Who They Are Hickory’s Smokehouse are an American style chain of restaurant smokehouses based in and around Chester and the north west of England. They serve food and drink inspired by the American deep south, priding themselves on their wholesome food, family-friendly atmosphere, and local community connections. They opened in 2010 and currently have seven restaurants having recently opened […]

The Rise of Contactless And Mobile Payments

The Rise of Contactless And Mobile Payments

The amount of money spent using mobile payments tripled in the first half of 2017, yet a HH Global study found that just 1% of the people they surveyed said that they would use their mobile phone as a way of paying for a purchase. Despite this, mobile payments look set to rise with tech giants Android, […]

Gift Cards – Not Just For Christmas

Gift Cards – Not Just For Christmas Gift cards

In our latest blog we look at the opportunity around gift cards (and experiences) and how this underutilised sales channel can be leveraged all year round to drive revenue. First though, why would you sell gift cards in the first place? There are 4 key reasons: Welcome new customers – Sure, friends and family will buy […]

Why It’s Important to Collect Data From WiFi

Why It’s Important to Collect Data From WiFi

In business, data is what gives you the edge over your competitors. We have written about the value of investing in data in previous blogs, but it’s worth repeating: good, clean, data allows you to target people who you already know have shown some level of interest in your product or services, which leads to a […]

Data: The Secret to Maximising ROI With Facebook Advertising

Data: The Secret to Maximising ROI With Facebook Advertising Facebook

Over two billion people worldwide have a Facebook account. This means that Facebook’s advertising tools are particularly lucrative to advertisers and marketers. Combined with their audience network, which allows adverts to be placed on partnered websites, Facebook is second only to Google in holding monopoly over the digital advertising market. Lots of people are using […]

Trust Will Increase Your Open Rates: Eight Tips For Getting Your Email to The Inbox

Trust Will Increase Your Open Rates: Eight Tips For Getting Your Email to The Inbox Email

Why are my emails going into people’s junk/spam folders? There are several different reasons that your emails might be hitting your customer’s spam folders rather than landing in their inbox. In the blog, we look at eight reasons why your email isn’t getting through. 1. Domain Settings SPF stands for Sender Policy Framework. SPF is […]

Airship Launch Gift Card Platform for Alexander’s Bar and Kitchen

Airship Launch Gift Card Platform for Alexander’s Bar and Kitchen gift card

The Client In the summer of 2017, Alexander’s Bar & Kitchen was born and took up residence in a Grade II listed building at the top Skipton High Street. Their menu boasts a range of international small plates and sharing boards, as well as an extensive drinks menu. They have developed a European inspired experience […]