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Data: The Secret to Maximising ROI With Facebook Advertising

Data: The Secret to Maximising ROI With Facebook Advertising Facebook

Over two billion people worldwide have a Facebook account. This means that Facebook’s advertising tools are particularly lucrative to advertisers and marketers. Combined with their audience network, which allows adverts to be placed on partnered websites, Facebook is second only to Google in holding monopoly over the digital advertising market. Lots of people are using […]

Trust Will Increase Your Open Rates: Eight Tips For Getting Your Email to The Inbox

Trust Will Increase Your Open Rates: Eight Tips For Getting Your Email to The Inbox Email

Why are my emails going into people’s junk/spam folders? There are several different reasons that your emails might be hitting your customer’s spam folders rather than landing in their inbox. In the blog, we look at eight reasons why your email isn’t getting through. 1. Domain Settings SPF stands for Sender Policy Framework. SPF is […]

Airship Launch Gift Card Platform for Alexander’s Bar and Kitchen

Airship Launch Gift Card Platform for Alexander’s Bar and Kitchen gift card

The Client In the summer of 2017, Alexander’s Bar & Kitchen was born and took up residence in a Grade II listed building at the top Skipton High Street. Their menu boasts a range of international small plates and sharing boards, as well as an extensive drinks menu. They have developed a European inspired experience […]

GDPR: An Introductory Guide to The New Data Protection Regulations

GDPR: An Introductory Guide to The New Data Protection Regulations GDPR

Part one of a series of data blogs from Airship in conjunction with Peter Rawlinson, Excello Law, a specialist in advising digital businesses on commercial, e-commerce and data protection contracts. An introductory guide to the new data protection regulations So, what is it? The General Data Protection Regulation (GDPR) is new legislation which introduces a […]

Airship’s Welcome Campaign Drives Visits to Revolution Bars Group PLC

Airship’s Welcome Campaign Drives Visits to Revolution Bars Group PLC revolution

The Client Revolution Bars Group is a leading operator of premium bars with over 70 venues in the UK. Trading through Revolution Bars and Revolucion de Cuba brands, they have been a client of Airship for ten years and utilise our CRM and email marketing platform to store all customer data and broadcast segmented and […]

Increasing leads for not-for-profit social loans company

Increasing leads for not-for-profit social loans company case study

The task Airship were tasked with generating leads and building the social media presence of a not-for-profit social loan comparison website. They had a basic presence on social media, but were relying on the retweeting/sharing of others’ content, all of which needed to be compliant with FCA regulations. Their CRM was segmented by successful and unsuccessful leads. They tasked […]

Email Marketing Tips: Making The Most of The Customer Journey

Email Marketing Tips: Making The Most of The Customer Journey Customer Journey

What is a customer journey? A customer journey is the journey that a customer takes from first encountering your brand through to each interaction that they have with it. A customer journey can take place online and offline, with overlap between offline touchpoints (venues, stores etc), and online touchpoints (email, social, website etc). An example […]

The Era of The Disappearing Post: Should Advertisers be Focusing Efforts on Social Media ‘Stories’?

The Era of The Disappearing Post: Should Advertisers be Focusing Efforts on Social Media ‘Stories’? Snapchat

Social media marketers have been hit with a decline in engagement of organic social media content. This has initiated a move into producing more and more paid content. This latest trend appears to be coming from the idea of a ‘disappearing post’. Originally popularised by Snapchat when it launched back in 2011, users are able […]