​Responsive Design is Better Than a Dedicated Mobile Site

​Responsive Design is Better Than a Dedicated Mobile Site Responsive email design

The Importance of Responsive Design in Email Marketing For some time now in the marketing world it has been emphasised how websites should be ‘responsive‘, meaning that they can be easily viewed and used on a mobile device and tablets. All websites are now being built or updated to be easily viewed in this way. […]

​Living Ventures Gift Card

​Living Ventures Gift Card Gift card

Restaurant and bar operator Living Ventures has more than doubled gift card sales thanks to an online solution developed by digital marketing specialist Airship. The new gift card platform was created to ensure that Living Ventures’ customers experience the same high levels of service and efficiency online that they enjoy in the company’s 39 acclaimed […]

Increasing Social Media Presence For Club Valbon

Increasing Social Media Presence For Club Valbon

Delivering bookings and increasing social media presence for Club Valbon After being an important part of Hull’s nightlife for over 20 years, Pozition nightclub realised that they needed to rebrand. They were attracting a young demographic, aged between 18-21, and needed to begin attracting a more mature audience. Valbon wanted to retain their current customers […]

​Getting a ROI From Facebook

​Getting a ROI From Facebook Facebbok

In the past, Facebook ranked pages and content on quantity. Making 6 or 7 posts per day made it more likely that your page would feature in the newsfeed of people who have liked you…not anymore. Facebook has updated their EdgeRank algorithm, and renamed it Newsfeed Algorithm, meaning that the way they measure the popularity […]

10 Tips to Improve Email Marketing

10 Tips to Improve Email Marketing email marketing

In the past 15 years email marketing has grown beyond recognition. Every business understands that email marketing campaigns are important when promoting their brand. Here at Airship we ensure our clients only implement the best email strategies. Here are some tips from Airship that will help you to create your next email marketing campaign: 1. […]

Airship’s combined CRM and Wifi strategy assisted Walkabout with their busiest Christmas to date

Airship’s combined CRM and Wifi strategy assisted Walkabout with their busiest Christmas to date

How Airship increased loyalty and footfall in venues for Walkabout Bars Increasing customer loyalty in the UK hospitality industry Intertain are a multi-brand operator in the UK leisure and hospitality industry; their Walkabout brand is well known for showing live sports and entertainment 7 days a week. In November 2015 we took over the CRM strategy for Walkabout venues across the UK. The strategy encompassed […]

Living Ventures Social Media

Living Ventures Social Media

The objective To give Gusto Restaurants a measurable ROI on their social media activity on Twitter, Instagram and Facebook. In addition to proving how many booking social media had delivered, we were also able to demonstrate a growth in followers, engagements and clicks for each venue. “Airship have delivered an extremely impressive return on our investment whilst providing […]

Data Collection For Novus Leisure

Data Collection For Novus Leisure

Data collection through giving away 30,000 cocktails. One Facebook app to achieve it. Novus Leisure Limited operate over 40 premium bars, restaurants and nightclubs in London and across the UK, with famous venues including Tiger Tiger, Foundation Bar, Jewel St Paul’s, Amber, Opal, Grace, Jewel Bar and Zoo. The goal was simple; give away 30,000 […]

Product Launch For JW Lees

Product Launch For JW Lees case study

Ale. A traditionally and curiously British drink. JW Lees saw an emerging national market and knew they needed to be in it. Manchester Pale Ale was created to target the younger, more fashion-conscious audience. And so Manchester Pale Ale (MPA) was born. build-up to launch MPA was still under-wraps from the public, although the behind […]