Category: Case studies

Track & Trace – Doing the right thing and driving new data.

Track & Trace – Doing the right thing and driving new data.

The government has announced that they are advising all operators to keep a temporary record of customers and visitors. But what does that mean for you and how can we help you? A net positive Firstly, we think this advice by UK Gov is actually a positive for operators, as it provides both the opportunity […]

How to use our PoP feature to get people through the doors as you’re reopening

How to use our PoP feature to get people through the doors as you’re reopening

Segmenting and targeting your customers post lockdown Now that you’re looking towards re-opening some venues, the need to talk to your customers is greater than ever. We’ve put together some ideas around how you can effectively target your customers and get them visiting now that lockdown restrictions are easing.  PoP segments Through our integrations, Airship […]

A strategic approach to dark kitchens – Simon Browning

A strategic approach to dark kitchens – Simon Browning

About Simon Browning I’m a freelance hired specialist in the foodservice industry, (loosely considered under the consultancy bracket) I look after the strategic creation and development of new business channels. I’m mainly retained by a number of foodservice brands and act as part of their team, often responsible for the ongoing management and strategic development […]

Driving data, loyalty and gifting via Yumpingo & Deliveroo – Rosa’s Thai Cafe Case Study

Driving data, loyalty and gifting via Yumpingo & Deliveroo – Rosa’s Thai Cafe Case Study

Aim of the campaign The journey drives valuable customer feedback, promotes Rosa’s gift cards to potential customers and drives database growth from the delivery channel. Background Rosa’s Thai Cafe have used Deliveroo for several years, and they’ve previously struggled with ways to collect data from their delivery customers. Yumpingo, their feedback platform, have created a […]

Airship x Weave Marketing Team up to Deliver a New CRM Strategy and Platform Roll-out for Byron’s Burger Club

Airship x Weave Marketing Team up to Deliver a New CRM Strategy and Platform Roll-out for Byron’s Burger Club

From planning through to implementation, Weave and Airship worked together to relaunch Byron’s Burger Club platform. This involved working as part of their in-house team to understand existing performance and data points and then develop a robust CRM strategy and new platform which would meet long-term growth objectives of the business. The Client Byron started […]

How Revolution Bars Group is using the Airship platform. An interview with Kathryn Salé.

How Revolution Bars Group is using the Airship platform. An interview with Kathryn Salé. Revs

We recently caught up with Kathryn Salé, Digital Marketing Executive at Revolution Bars Group, to have a chat about their thoughts on email marketing, how they’re using different platform features and how it works for their multiple brands and sites.  A bit of a Revolution back story. Revolution Bars Group is a leading operator of […]

Hickory’s Use Airship’s Gifting Platform to Generate £60,000 Worth of Revenue Over Christmas Period

Hickory’s Use Airship’s Gifting Platform to Generate £60,000 Worth of Revenue Over Christmas Period

Who They Are Hickory’s Smokehouse are an American style chain of restaurant smokehouses based in and around Chester and the north west of England. They serve food and drink inspired by the American deep south, priding themselves on their wholesome food, family-friendly atmosphere, and local community connections. They opened in 2010 and currently have seven restaurants having recently opened […]

Airship Launch Gift Card Platform for Alexander’s Bar and Kitchen

Airship Launch Gift Card Platform for Alexander’s Bar and Kitchen gift card

The Client In the summer of 2017, Alexander’s Bar & Kitchen was born and took up residence in a Grade II listed building at the top Skipton High Street. Their menu boasts a range of international small plates and sharing boards, as well as an extensive drinks menu. They have developed a European inspired experience […]

Airship’s Welcome Campaign Drives Visits to Revolution Bars Group PLC

Airship’s Welcome Campaign Drives Visits to Revolution Bars Group PLC revolution

The Client Revolution Bars Group is a leading operator of premium bars with over 70 venues in the UK. Trading through Revolution Bars and Revolucion de Cuba brands, they have been a client of Airship for ten years and utilise our CRM and email marketing platform to store all customer data and broadcast segmented and […]

Increasing leads for not-for-profit social loans company

Increasing leads for not-for-profit social loans company case study

The task Airship were tasked with generating leads and building the social media presence of a not-for-profit social loan comparison website. They had a basic presence on social media, but were relying on the retweeting/sharing of others’ content, all of which needed to be compliant with FCA regulations. Their CRM was segmented by successful and unsuccessful leads. They tasked […]