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Category: Our blog

Why Email is And Will Continue to be a Powerful Communication Channel

Why Email is And Will Continue to be a Powerful Communication Channel

For us, email marketing is at our absolute core, and has been pretty much since we started out, (ignoring the simple SMS only days!). Despite social media, and other forms of messaging, email remains one of the most powerful and widely understood forms of communication. The image of email has changed. It’s very much still […]

Get to Know Who, How Often And Where Your Customers Visit With Our Proof of Presence Metrics. Welcome to The World of PoP.

Get to Know Who, How Often And Where Your Customers Visit With Our Proof of Presence Metrics. Welcome to The World of PoP.

Proof of Presence. Proving presence. Being able to prove that someone was present. Knowing when your customers were there. However you describe it, that’s what PoP is all about. In short, PoP takes all your existing data points that demonstrate a person on your database was in one of your locations (think booking, WiFi, unique […]

GDPR: One Year On. Has There Been a Marked Decrease in Consumer Engagement in Email Marketing?

GDPR: One Year On. Has There Been a Marked Decrease in Consumer Engagement in Email Marketing?

Last month marked the one-year anniversary of the new GDPR coming into play. It caused a few headaches, occupied a lot of workplace chat and worried a lot of people. As a company with data at our core, we made sure we were well equipped to tackle it head-on. What did that entail? Well, in […]

The Importance of Strategies Around Specific Sales Opportunities. The musings of Dan Brookman post-Casual Dining Show 2019

The Importance of Strategies Around Specific Sales Opportunities. The musings of Dan Brookman post-Casual Dining Show 2019

On Thursday last week I was at Casual Dining Show at Excel and had the pleasure of listening to Peter Martin interview Steve Richards, (soon to be ex) CEO of the Casual Dining Group (CDG) and vice chair of UK Hospitality. A lot of what was discussed resonated with what we’ve been doing as a […]

The Mailing List is Dead. Long Live The Mailing List.

The Mailing List is Dead. Long Live The Mailing List.

Why the mailing list has to die, and how its rebirth will form the backbone of deep and valuable customer engagement. Sign up to our newsletter. Join our mailing list. Keep up to date with us. Sounding familiar? Yup, and I imagine that same newsletter – perpetually lost or ignored in the depths of your […]

Maximise Your Email Deliverability with Airship’s New Service, Branded Domains

Maximise Your Email Deliverability with Airship’s New Service, Branded Domains

We’ve gone and launched a snazzy new service, and we’re pretty pleased with it. What is it? Branded Domains is a new service on Airship which allows you to send and receive marketing emails from your own branded domain. For example, your marketing and transactional emails could be sent from replytous@eml.yourdomain.com Before After What are […]

The Top Five Football Marketing Examples We’ve Seen

The Top Five Football Marketing Examples We’ve Seen

It may not have ended the way we wanted, but the World Cup certainly got us chatting, restored our faith in English football, and got those pub tills ringing. As soon as England got out of the group stage, it gave marketers the go-ahead to start capitalising on the country’s new found love and trust […]

Social Media Science

Social Media Science Social Media

Social Media and the Science Behind it. One of the greatest things about social media is that it is still a fresh, exciting and young form of communication. Every day there are new studies being conducted and research being carried out on how social media is forming our identities as well as influencing the way in which […]