Proof of Presence. Proving presence. Being able to prove that someone was present. Knowing when your customers were there. However you describe it, that’s what PoP is all about. In short, PoP takes all your existing data points that demonstrate a person on your database was in one of your locations (think booking, WiFi, unique […]
Category: Popular
How Revolution Bars Group is using the Airship platform. An interview with Kathryn Salé.
We recently caught up with Kathryn Salé, Digital Marketing Executive at Revolution Bars Group, to have a chat about their thoughts on email marketing, how they’re using different platform features and how it works for their multiple brands and sites. A bit of a Revolution back story. Revolution Bars Group is a leading operator of […]
Webinar: Proving an ROI With The Use of Data by Airship & Wireless Social
We went and did a webinar, didn’t we? Yep, we delved headfirst into the world of webinars with a little help from our friends at Wireless Social. Along with Sam Brown, Sales Director at Wireless Social, our CEO Dan Brookman had a chat about proving an ROI from your marketing activity. Listeners also learnt how […]
Airship Launch a Trackable, Measurable, No-Fuss Alternative to EPOS-Integrated Unique Codes
We’re always looking for new ways we can help our clients solve a problem, and we reckon this one is a good’un. Unique codes are a great way of measuring the success of email campaigns, delivering real value to your customers and arguably most importantly, controlling the use of each promotion. Simply input the unique […]
The Mailing List is Dead. Long Live The Mailing List.
Why the mailing list has to die, and how its rebirth will form the backbone of deep and valuable customer engagement. Sign up to our newsletter. Join our mailing list. Keep up to date with us. Sounding familiar? Yup, and I imagine that same newsletter – perpetually lost or ignored in the depths of your […]
GDPR – One Month On
The new GDPR went live on 25th May and prior to that date was the cause of sheer panic, confusion and not to mention the subject of copious amount of (some rather hilarious) memes on social media. Small businesses (and some large) took the (in some cases) ill-advised decision to email their databases to ask […]
Delivering The Future
How technology is driving lifestyle changes and how it affects the restaurant and bar industry By Dan Brookman of hospitality & retail CRM specialist Airship. We are getting lazier, slightly fatter, and lazier (did I say that already?). We don’t see eating out or ordering a takeaway as a treat, it’s simply a decision in […]
The Era of The Disappearing Post: Should Advertisers be Focusing Efforts on Social Media ‘Stories’?
Social media marketers have been hit with a decline in engagement of organic social media content. This has initiated a move into producing more and more paid content. This latest trend appears to be coming from the idea of a ‘disappearing post’. Originally popularised by Snapchat when it launched back in 2011, users are able […]
Why Utilising UK Awareness Days Can be an Effective Marketing Tool For Your Business
What is an Awareness/National Day? An Awareness/National Day refers to a day typically set up by an organisation, to commemorate an occasion or place importance on a particular cause. For anyone who has viewed one of the many lists of ‘National Days’ online, you will know that there is now something for near enough every […]
Airship’s Creative Director Attempts 24 Hour Cycle in Aid of Whirlow Farm and Air Ambulance
On Saturday 13th August our Creative Director will be attempting a 24 hour cycle which, when you add up all his ascents, will equate to the total height of Mount Everest! That’s a total distance of 414 kilometres (258 miles) with an ascent of 9,169 metres in just one day. Andrew, a keen competitive cyclist […]