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Category: Quick reads

Maximise Your Email Deliverability with Airship’s New Service, Branded Domains

Maximise Your Email Deliverability with Airship’s New Service, Branded Domains

We’ve gone and launched a snazzy new service, and we’re pretty pleased with it. What is it? Branded Domains is a new service on Airship which allows you to send and receive marketing emails from your own branded domain. For example, your marketing and transactional emails could be sent from replytous@eml.yourdomain.com Before After What are […]

Say Hello to Our New Platform: Toggle.

Say Hello to Our New Platform: Toggle. Toggle gifting

It’s been four years since we launched our initial gifting product. Over the years we’ve refined what we do, improving the customer journey and experience, as well as integrating with more EPOS providers. We are thrilled to finally launch a completely rebuilt platform that allows businesses to self service gifting and experiences to their guests. […]

Two Years in Park Hill

Two Years in Park Hill

It’s Airship’s two-year ‘officeversary’! Two years ago we made the iconic Park Hill development home to Airship HQ. Park Hill is Europe’s largest listed building and regeneration specialists, Urban Splash, have recently unveiled their plans for the second phase of its project to transform the iconic housing estate. A lot has happened in the last two years; […]

What’s The Fuss? A Company That Didn’t do Social Media Well Decided Not to do Social Media at All.

What’s The Fuss? A Company That Didn’t do Social Media Well Decided Not to do Social Media at All.

@danbrookman I applaud and wholeheartedly agree with JD Wetherspoon decision to close down their Twitter, Facebook and Instagram accounts. It’s a solid move that will save their teams stress and thousands of hours of time. More should follow suit and get off the social treadmill. 12:33 AM – 16 Apr 2018 Yesterday Wetherspoons kicked up […]

The Rise of Contactless And Mobile Payments

The Rise of Contactless And Mobile Payments

The amount of money spent using mobile payments tripled in the first half of 2017, yet a HH Global study found that just 1% of the people they surveyed said that they would use their mobile phone as a way of paying for a purchase. Despite this, mobile payments look set to rise with tech giants Android, […]

Gift Cards – Not Just For Christmas

Gift Cards – Not Just For Christmas Gift cards

In our latest blog we look at the opportunity around gift cards (and experiences) and how this underutilised sales channel can be leveraged all year round to drive revenue. First though, why would you sell gift cards in the first place? There are 4 key reasons: Welcome new customers – Sure, friends and family will buy […]

Why It’s Important to Collect Data From WiFi

Why It’s Important to Collect Data From WiFi

In business, data is what gives you the edge over your competitors. We have written about the value of investing in data in previous blogs, but it’s worth repeating: good, clean, data allows you to target people who you already know have shown some level of interest in your product or services, which leads to a […]

Email Marketing Tips: Making The Most of The Customer Journey

Email Marketing Tips: Making The Most of The Customer Journey Customer Journey

What is a customer journey? A customer journey is the journey that a customer takes from first encountering your brand through to each interaction that they have with it. A customer journey can take place online and offline, with overlap between offline touchpoints (venues, stores etc), and online touchpoints (email, social, website etc). An example […]

Email Segmentation Strategy for Personalised Marketing in The Financial Sector

Email Segmentation Strategy for Personalised Marketing in The Financial Sector Segmentation

Personalised marketing is about serving up content that is personal and relevant to your audience. One of the best ways to do this is to create a segmentation strategy that allows you to target specific interest groups within your customer database. Segmenting customers into interest groups means that your marketing communications are more likely to […]

An Insight Into Marketing Objectives

An Insight Into Marketing Objectives Segmentation

Using Insights to Develop Marketing Objectives Airship have recently added ‘Airship Insights’ to their portfolio of services further enabling hospitality, retail and leisure operators to develop their market segmentation and exceed marketing objectives. James Coldrey-Mobbs, Head of Insights at Airship, explains that the service delivers data-driven market segmentation and marketing analytics to help develop marketing strategy and decision making for multi-site hospitality, leisure and […]