Category: Quick reads

Airship Gains RAR Accreditation

Airship Gains RAR Accreditation RAR

We’re proud to announce that we’ve successfully been granted RAR accreditation. RAR is a Recommended Agency Register trusted by thousands of marketing professionals all over the world. To attain RAR accreditation we were required to get recommendations from our clients and they were happy to help us. Thanks to all of clients for helping us […]

Should You Always Connect?

Should You Always Connect? Networking

What does connecting to everyone on LinkedIn and Twitter say about your brand? The famous proverb states “You may know a man by the company he keeps”. In today’s market, many brands are judged by their audiences of fans, followers and connections. What does your following say about you? The average LinkedIn user could receive […]

You Had One Job… The Five Mistakes You Are Making in Your Email Marketing

You Had One Job… The Five Mistakes You Are Making in Your Email Marketing Email Marketing

We send out over 5 million emails for our clients every week…so we like to think we know a thing or two about getting the best from your email broadcasts. Let’s make your email better; here’s our top 5 email marketing mistakes. A clickbait subject line – When a subject line implies something and a user […]

​Responsive Design is Better Than a Dedicated Mobile Site

​Responsive Design is Better Than a Dedicated Mobile Site Responsive email design

The Importance of Responsive Design in Email Marketing For some time now in the marketing world it has been emphasised how websites should be ‘responsive‘, meaning that they can be easily viewed and used on a mobile device and tablets. All websites are now being built or updated to be easily viewed in this way. […]

​Getting a ROI From Facebook

​Getting a ROI From Facebook Facebbok

In the past, Facebook ranked pages and content on quantity. Making 6 or 7 posts per day made it more likely that your page would feature in the newsfeed of people who have liked you…not anymore. Facebook has updated their EdgeRank algorithm, and renamed it Newsfeed Algorithm, meaning that the way they measure the popularity […]

10 Tips to Improve Email Marketing

10 Tips to Improve Email Marketing email marketing

In the past 15 years email marketing has grown beyond recognition. Every business understands that email marketing campaigns are important when promoting their brand. Here at Airship we ensure our clients only implement the best email strategies. Here are some tips from Airship that will help you to create your next email marketing campaign: 1. […]