Category: Tips

Don’t lose customers before they even arrive, especially now – Rupert Macfarlane

Don’t lose customers before they even arrive, especially now – Rupert Macfarlane

About Rupert Macfarlane Rupert is the MD of The Advanced Sales Network, a member of our Professionals network. The Advanced Sales Network (TASN) provides a range of sales solutions to businesses in the hospitality industry, designed to transform prebooked sales performance. Take a look at their Professionals page here.   Enquiry Handling through Lockdown There was […]

Airship on IMA Europe Summer Webinar

Airship on IMA Europe Summer Webinar

Airship and Toggle CEO, Dan Brookman, took a seat during one of the IMA Europe Summer Series webinars ‘Getting Going Together’, talking about how lockdown has catapulted technology within hospitality forward a couple of years, and what operators are looking towards now the industry is opening up again. Watch it here

Data: The Secret to Maximising ROI With Facebook Advertising

Data: The Secret to Maximising ROI With Facebook Advertising Facebook

Over two billion people worldwide have a Facebook account. This means that Facebook’s advertising tools are particularly lucrative to advertisers and marketers. Combined with their audience network, which allows adverts to be placed on partnered websites, Facebook is second only to Google in holding monopoly over the digital advertising market. Lots of people are using […]

Trust Will Increase Your Open Rates: Eight Tips For Getting Your Email to The Inbox

Trust Will Increase Your Open Rates: Eight Tips For Getting Your Email to The Inbox Email

Why are my emails going into people’s junk/spam folders? There are several different reasons that your emails might be hitting your customer’s spam folders rather than landing in their inbox. In the blog, we look at eight reasons why your email isn’t getting through. 1. Domain Settings SPF stands for Sender Policy Framework. SPF is […]

GDPR: An Introductory Guide to The New Data Protection Regulations

GDPR: An Introductory Guide to The New Data Protection Regulations GDPR

Part one of a series of data blogs from Airship in conjunction with Peter Rawlinson, Excello Law, a specialist in advising digital businesses on commercial, e-commerce and data protection contracts. An introductory guide to the new data protection regulations So, what is it? The General Data Protection Regulation (GDPR) is new legislation which introduces a […]

Busting Web Design Myths: Why You Should Never Put Calls to Action Below The Fold

Busting Web Design Myths: Why You Should Never Put Calls to Action Below The Fold Web design

For a long time it has been accepted that banner ads on a website with a call to action (CTA) are the most effective way of securing a customer’s business. However, new studies suggest that in fact, people are spending more time engaging in content further down the page; explaining why scrolling website designs are […]

Subject Line Testing

Subject Line Testing

Subject Line Testing – The key to successful open rates After spending hours creating the perfect content, design and offer for an email broadcast many people tend to overlook one of the most important parts of their entire CRM email campaign – a great subject line! Due to the constraints of some mailbox providers the maximum […]

Call to Action – Delivering Sales From Content Marketing

Call to Action – Delivering Sales From Content Marketing CTA

Call To Action – Delivering Sales From Content Marketing The phrase Call To Action (CTA) is a term that is consistently referred to in recent years whenever a discussion about social media strategy crops up. The truth is Call To Action’s have been the core of any marketing strategy for decades. In the past these have been […]

Beginners Guide to Facebook For Business

Beginners Guide to Facebook For Business Facebook

Beginners Guide to Facebook for Business Facebook for business is very simple and with user numbers constantly increasing it is becoming essential for businesses to have a presence on the social giant. The numbers speak for themselves; according to ExpandedRamblings there are over 1.52 billion monthly active users and 1.04 billion people log onto their Facebook daily […]