MEXIco’s online presence had to be bright, big and energetic. And that’s exactly what we delivered.
We begin all of our projects by asking a series of questions that allow us to develop the best user experience for that particular product or service. This meant leading users to the appropriate sections of the website. We placed a particular emphasis on leading customers to ‘Book Now’, as this was a chief aim of the business. We also optimised the user experience for mobile applications, with simple, easy-to-use menus and large illustrative pictures.
Looking at the overall aesthetic of the brand – colourful, with bold patterns – and reflecting this in the design, we crafted an emotive and exciting user experience, firmly rooted in ease of use and function.