Blog and Resources

WIth many businesses finding themselves yet again behind closed doors due to lockdown 3.0, we wanted to share some tips and ideas that can be taken advantage of throughout January and February 2021 - helping to keep your loyal fans engaged and spending.

We all might have hoped that 2021 was going to start a little differently. The news pre-Christmas of vaccines was quickly overtaken by the new variant and lockdowns. Any optimism for launching into a New Year with renewed vigour has quickly been forgotten. We must now, with the vaccinations underway (and seemingly going well), look toward Spring/Summer and prepare to maximise the forthcoming opportunities.

With the government due to outline the Covid-19 restrictions that will be in place over Christmas, the hospitality industry is gearing up to reopen its doors in early December and make the most of a festive ‘rush’.

Last week the government announced that it will be mandatory for hospitality businesses to register their customers’ information from Friday 18 September. Since early July, the official Covid-secure guidance for restaurants and bars has been recommendatory and this has had mixed results, with UK Hospitality pushing for operators to do a better job. It was, once again, a case of the government simply not going far enough in the first place, despite knowing that their guidance was likely to fail.

OK, so maybe that’s going a little far... There’s a bunch of other things that would make me happier. Like a vaccine. However, as an operator of a fair few years and the CEO of a business that’s all about empowering businesses to use data for better marketing, customer engagement, and, well, profits... if customer data flows seamlessly through an ecosystem, then I’m happy (and I know my clients are too).

Hospitality technology specialist Airship is to donate 20% of ongoing revenue from its Track & Trace solution, Trck.to, to industry charity Hospitality Action.Airship kick started its support with a £5,000 donation to Hospitality Action, and will be giving the charity 20% of the ongoing license revenue it receives from hospitality businesses using Trck.to.

Airship, the hospitality technology specialist, this week saw another milestone for its Track & Trace solution, Trck.to, as customer check-ins from 6,000 locations topped one million nationwide.

Innovative ‘off-trade to on-trade’ voucher to encourage consumers back to hospitalityMoët & Chandon is welcoming consumers back to their favourite bars and restaurants over the summer with an innovative offer, created by sector technology experts Airship, that creates a powerful on-trade incentive from off-trade sales.

Here is Airship and Toggle CEO, Dan Brookman, taking a seat during one of the IMA Europe Summer Series webinars.

Now that you’re looking towards re-opening some venues, clear communication with your customers has never been more important. We’ve put together some ideas around how you can effectively target your customers and get them visiting now that lockdown restrictions are easing.

The government has announced that they are advising all operators to keep a temporary record of customers and visitors. But what does that mean for you and how can we help you?

What is a dark kitchen and why should you be considering the channel?

Rosa’s Thai Cafe have used Deliveroo for several years, and they have previously struggled collecting data from their delivery customers. But now, Yumpingo have created a mechanic that allows customer opinion to be collected outside of the venue.

Meet the best minds that hospitality has to offer!

Come. Gather. Listen to our CEO, Dan Brookman, talk to Supersonic.