Being new to the UK market, 7, a cold brew draught coffee product, needed to define and build an identity from the ground up. Going in completely fresh, we took a look at the who, where and how. Who are we aiming at? Where will this product fit in? What’s the angle we go for? How do we visually represent it?
We put together a brand proposal as a direct response to the research collated. Taking inspiration from stencil typography found in books c.1880 that document coffee plants, we crafted a forward looking yet reminiscing brand with a bold mark that is versatile and memorable.