Restaurant and bar operator Living Ventures has more than doubled gift card sales thanks our award-winning online gift card platform. The gift card platform was created to ensure that Living Ventures’ customers experience the same high levels of service and efficiency online that they enjoy in the company’s 39 acclaimed venues, which include the Alchemist and the Botanist brands, and standalone concepts such as Smugglers Cove in Liverpool.
The platform enables customers to buy gift cards either online or at any Living Ventures venue. Customers can choose between a physical card which can be loaded with funds on-site or posted out, and electronic cards which are delivered immediately by e-mail.
Launched in November 2014, the new platform ensures that customers can share the experience of their favourite venue with family, friends and colleagues - building loyalty and increasing frequency of visit.
The system is fully integrated with Living Ventures’ existing Zonal EPOS system, ensuring that both venues and head office know when a card has been purchased or used.
Other benefits of the new platform include:
In the first six months of using the Airship gift card platform we have seen a 103% increase in the sale of gift cards.
Charlotte Solomon, Group Marketing Manager, Living Ventures Restaurant Group