Know Your Customers Better
Proof of Presence connects your marketing activity to real-world behaviour, so you can see who actually came into your venues, how often they return, what they spend, and how their behaviour changes over time.
Every Interaction, Captured
Every time a guest interacts with your brand through any of our 17 data points, whether they log onto WiFi, make a booking, redeem an offer, pay at the table, click an email or engage with one of your campaigns, Airship captures that signal and connects it back to the customer profile.
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One View of Every Guest
Those touchpoints are then consolidated into a single, deduplicated view of each guest, giving hospitality teams a clearer understanding of their customers. The result is a more complete picture of the customer journey and the marketing impact on guest behaviour.
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Smarter Segmentation
Our Proof of Presence technology powers customer segmentation, automatically grouping guests based on visit frequency, spend and engagement. Teams can also create their own segments, making it easier to trigger more relevant campaigns at the right time.
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Turn Customer Behaviour into measurable insight
Proof of Presence feeds directly into the Performance Dashboard, where you can track how audiences behave over time and measure the impact of your marketing against real business outcomes.
Build live customer segments based on visit behaviour, spend, loyalty and engagement, then attach meaningful metrics to those audiences to understand what’s changing, what’s driving growth and where the next opportunities is.
From identifying at-risk guests to uncovering high-value audiences, PoP gives teams a clearer way to interrogate their data and make smarter marketing decisions with confidence.
