All about it > Segmentation

Make it relevant with audience segments

Each of your guests are different, so we've built tools to help you build a relationship that's relevant to them, not everyone.

Build custom audiences

Use the data at your fingertips to power your campaigns. Our huge range of integrations offers up loads of data that you can use to create segments that form the backbone of massively successful campaigns.

Base it on visits data

Using our Proof of Presence technology, you’ll be able build up audiences based on how often and how recently they’ve visited giving you the chance to speak with them in context.

Make it automatic

Targeted data-driven campaigns doesn’t have to stop with the one-offs. Couple our audience builders with our powerful automation, and you’ve got a seriously smart set-up that you and your guests will love.

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