December's Pinch Punch

December has come to an end and January is upon us. Before we dive headfirst into 2024, let’s take a sec to rewind and soak up some festive highlights.

📊 December by the numbers

• Over 97.5 million Airship emails lit up inboxes, spreading glad tidings far and wide.
• We’re thrilled to see our average conversion rate boosted once again and reaching  21.45% across all of our brands on Airship.
• PoPs on top: We saw over 3.97 million PoPs recorded in your venues across December, showing that all your marketing efforts are keeping your guests engaged.

🚀 New face to the Airship family

With time to spare before the end of the year, we welcomed some new Airshippers to the family. Joining us last month were the likes of Namii Kitchen & Cocktail and Queen Street. And they’re in good company as Beach Street Restaurants, The Good Egg, Urban Fun (Funbox, M&G Events, MBER &White Horse Inn & Tudor Inn have already been making the most of Airship, smashing their festive campaigns and levelling up their CRM strategies.

⚡Fresh developments

A huge thank you to everyone using Flight Assist AI, so far, it’s tackled 11.4k queries, and we’re constantly making it smarter and more intuitive to help you achieve more, faster.

We also introduced an update to our date triggers, making everything smarter and improving the ease of rewarding those guests who keep coming back for more. Find out more about that here 👉 https://airship.co.uk/blog/streamline-your-pop-based-automations

🏃 Airship in action!

December was packed with festive fun and insights, starting with our Airship Advent Calendar! 🎄 Filled with behind-the-scenes moments, team highlights, and plenty of useful tips, there’s loads to explore, have a scroll through our page to catch anything you missed.

We also had a team get-together in our Sheffield office, to round off the year and wave each other off for the holiday period.  🙌

🌍 A warm welcome

We’ve got a new graphic designer and marketing manager on board, watch this space for fresh ideas in the new year.

✈️ Our Airship Captains

Tess kept things festive and organised our Secret Santa and an end of year quiz where we learnt a lot of new facts about our team. 

Alex Winter hit the ground running for the start of his time as a new addition to our CS team, he is already making email magic for all our lovely Airshippers.

As January is getting started, we can’t wait to see what 2025 has in store. Head over to Toggle to see how our December went over there.