How Incognito Bars increased revenue by £55,000

Incognito Bars take their guests into a world of pure imagination, with immersive venues in London, Winchester and Windsor, they needed to level up their customer data capture and engagement game.

That’s where Airship, along with Toggle, came in. Together, we helped Incognito Bars completely revamp their approach to gifting, with spectacular results; their Black Friday campaign brought in £25,000 followed by their Christmas campaign bringing in £30,000.

Our powerful CRM and email marketing tools were game-changers, and when we pair up with Toggle, that’s when the real magic happens. We streamlined the voucher sales process, making it a breeze for customers to buy and redeem vouchers. This automation didn’t just boost their revenue - it also provided them with golden insights into what their customers love.

With our platform, Incognito Bars managed customer data like pros and rolled out personalised marketing campaigns. Detailed customer profiles meant they could target specific segments with spot-on promotions, driving engagement and conversions through the roof. And those timely, relevant emails? They kept customers coming back for more.

Ash Wilson from Incognito Bars put it best: “Toggle, combined with Airship’s powerful CRM and email marketing tools, has dramatically improved our marketing efforts and overall customer engagement.”

A crucial part of their success was the massive amount of customer data captured through WiFi, thanks to Airship’s integration with MyPlace. This captured 90% of their customer emails, increasing their marketing database to an impressive 101,000 contacts, with 70% active users - this treasure trove of data allowed for super-precise targeting in Incognito Bars email marketing campaigns.

The partnership between Airship and MyPlace shows just how powerful integrated solutions can be. While our CRM and Toggle were the heroes, MyPlace’s WiFi email capture was vital, ensuring a steady stream of customer data to power Incognito Bars marketing efforts.