Let Us Introduce: The Airship x Datahawks Partnership

Say hello to our new strategic partnership with DataHawks😎

Dan Brookman and ‘The Hospitality CRM’, Airship, have partnered with Vic Searl and DataHawks, to help hospitality businesses deliver more revenue by leveraging their owned data.🥳

The partnership includes an outsourced managed email marketing service, ‘Campaigns by DataHawks’, which DataHawks will supply to hospitality businesses using the Airship and Toggle platforms.

Vic Searl’s DataHawks launched 3 years ago and centres on owned and first party customer data within businesses. Since starting the business, Vic has seen the scale of opportunity being missed by operators first hand.

The new DataHawks solution will enable operators to pay a fixed monthly fee for a fully managed approach which includes automated journeys and targeted, increasingly personalised campaigns designed to drive frequency and new revenue through email & SMS.📱 

This partnership comes from a joint belief that hospitality businesses need more focus on CRM, as they are leaving behind hundreds of thousands (if not millions) of pounds of untouched revenue, on the table. They question why, even though rich data is continuously pouring in, no one is making the most of it?

DataHawks know Data, Airship knows Tech. We’re coming together to help hospitality operators understand data better, use it correctly and manage it within Airship CRM, so that they can drive people into venues and get them spending. 🍺

Airship have been heavily focussed on product development around PoP (Proof of Presence) and the ability for operators to understand an ROI from marketing. The addition of EPOS data matched against bookings, voucher redemption, feedback, loyalty and rewards enable marketers using Airship to measure the impact of every campaign. 

The partnership will benefit hospitality marketers in several ways. As well as the outsourced managed CRM, there will be thought leadership blogs, online training calls (aka Airship’s Flight Plans) and case studies, showcasing how our joint clients have mastered customer messaging through our campaign. 🙌

Airship CEO, Dan Brookman, has said “We understand the pressures on marketing teams right now to leverage every channel with limited budget. Victoria has an incredible knowledge around hospitality marketing and knows how to surface data that delivers new and incremental revenue, with immediate returns”

Victoria Searl, DataHawks CEO, added “Segmented and personalised emails are one of the key drivers of measurable and predictable success and our partnership with Airship enables us to help more marketing teams across the sector, by quickly getting into the data to shape CRM strategy and deliver business changing results - without adding additional headcount or putting more pressure on over-stretched teams”’

CRM is vital. We feel it has been wrongly shadowed by emphasis on follower count and social media likes. As a marketer, a CRM is your best friend:

• You can maximise your output whilst minimising your workload with automated journeys. 
• You can incentivise visits with gift vouchers and unique codes. 
• You can measure the success of each campaign, thanks to Airship's reporting dashboard, and show your return on investment, much, much easier than you can with socials. 

SO, reach out to us through out DataHawks webpage, so we can get going and smash customer relationship management, together. 💪