Power up your email marketing with dynamic booking types

Unlock smarter targeting with booking-based triggers

We’ve levelled up how you can use your booking data with Airship, giving you more flexibility, more precision and more impact.

Our new dynamic booking types feature means you can now target based on specific booking occasions (think: Christmas Day, Valentine’s, Mother's Day, Bottomless Brunch, etc.).

Whether someone’s booked for your festive menu or just popped in for a Sunday roast, you can now tailor their journey accordingly.

This feature sits outside of campaign sends, instead working off triggered journeys to help you:

• Follow up with people who booked for you big calendar dates
• Segment by booking type (e.g. “Bottomless Brunchers” or “Mother’s Day Diners”)
• Launch reactivation flows for previous bookers

TD;LR: Your triggered booking comms just got a lot more powerful. And it’s already live and in play.

If you're using Airship, it's time to take a fresh look at your booking journeys—because your data’s doing more than ever.

👉 Want help setting up smarter booking comms? Drop us a line at success@airship.co.uk