QAC - Branding

QAC are a consulting company who advise care homes on how to improve their services, and so it was important to them to develop a clean, approachable and professional identity. The ‘Q’ with the open door signifies their open approach to business, and the simplicity matches their company values.

The brand was carefully developed taking into consideration the context the company operates in - their ambitions as a business, and how the brand will be used ongoing - this means simple designs that are easy to implement by anyone without prior design experience.