The 100-Day Kick Off: Hospitality’s World Cup Playbook

9:30am March 3rd | 90 Minutes | Live Masterclass‍

The World Cup isn’t just a sporting event. It’s a revenue moment, a database growth moment, a  loyalty-building, booking-driving, atmosphere-creating moment. But only if you prepare for it properly.

Join Airship, Toggle, Spaceman Marketing and other hospitality experts for a 90-minute tactical masterclass designed to give hospitality operators the blueprint to maximise bookings, increase spend, and turn matchday footfall into long-term fans.

Register for The 100-Day Kick Off: Hospitality’s World Cup Playbook

The Match Plan ⚽

Kickoff

Amy Mellors, Airship & Toggle.
The ultimate talent scout for hospitality growth. Amy bridges potential and performance, helping brands master the ground game with powerful CRM automation and seamless gifting strategies. Expect sharp insight on how to ensure your “transfer window” is always open for new fans and loyal regulars alike.

Tactical Analysis: Operational Tips

Alan Armstrong, Spaceman Marketing.
Tables, upsells, atmosphere and experience. How to maximise spend per head without compromising guest experience. Alan brings practical, field-tested insight on how venues can build systems that win across the entire tournament.

The Home Ground: Website Basics & Fixtures

Pete Starr, Fanzo.
If fans can’t find your fixtures, they won’t book. Get the fundamentals right: visibility, listings, and making sure your venue shows up when it matters.

The Playmaker: CRM Top Tips

Ronnie Joice.
From the first whistle to the final trophy,  is your CRM ready for the rush? Ronnie will break down the automations, segmentation, and data strategies that turn matchday guests into long-term database value.

The Scouting Network: Beyond the England Games and Engaging Local Community Groups

Dan Dear.
A digital marketing strategist specialising in sport and hospitality, Dan has led major tournament campaigns across pub groups and live venues. He’ll show how to engage local communities, think beyond headline fixtures, and build campaigns that drive bookings and repeat visits throughout the tournament.

The Merch Stand: Toggle Gift Cards & Gifting

Gemma Dishman & Anna Anderson, STACK Leisure.
With support from Toggle, discover how gift cards, ticketing and experience-led promotions can unlock incremental spend and pre-sold revenue before a ball is even kicked.

The Fan Zone: Gamification Ideas

Alan Armstrong, Spaceman Marketing.
Smart engagement ideas that keep fans in venues longer, and spending more!

The Scoreboard: Driving Sales ‍

Rosie Lewis-Marsh.
Turning matchday buzz into measurable revenue growth. Not just full venues, but fuller tills.

Final Whistle: Summary & Action Plan
Captain Amy wraps the session with a clear, actionable checklist to take back to your team.

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Secure Your Spot

90 minutes. Zero fluff. Pure tactics.
If you want a record-breaking tournament, preparation starts now.

Register for The 100-Day Kick Off: Hospitality’s World Cup Playbook and make sure your venue isn’t watching the opportunity from the sidelines.

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