Pouring Pints & Profits: Meet The Cash Cow

At Airship, we believe every pint should pull its weight. That’s why we’re serving up more than just CRM insights this year… we’re serving The Cash Cow.

New pub on the block, The Cash Cow, is opening May 14th at 1pm at Propel’s Excellence in Pub & Bar Retailing Conference at One Moorgate Place, London.

Airship, the creators of The Joiner’s Kitchen, are back with their brand new pub concept that raises more than just a glass; it also raises your CRM game.

The Cash Cow’s landlord, Airship & Toggle CEO Dan Brookman, will be serving up proof that crafting the perfect value exchange makes all the difference. Expect live examples of how to quickly and easily create customer journeys that pay off.

Simple data collection via sign up forms isn’t enough anymore. The real magic happens with the Value Exchange (The VX), whether this is a welcome offer, a birthday surprise, or early access to your new menus in exchange for their data allowing you to build smarter, more personalised journeys.

And this is where Airship comes in and the results speak for themselves.

Automated journeys = more repeat visits

Pub operators using Airship’s automated journeys see a 66% uplift in repeat visit rates. Yes, 66%. That’s your guests coming back, again and again, because you've created timely, relevant updates, tailored just for them.

But how much is that actually worth?

• The average order value for operators using journeys through Airship is £78.22.
• That’s 34% higher than the average across other sectors.

The email that made Mother’s Day

Earlier this year, a leading pub customer  tried something new for Mother’s Day and the results were seriously impressive.

Their campaign focused on timing and value, and the impact was immediate:

• Early reminder emails drove a 178% uplift in sales on the day of send compared to similar dates with no sends.
• A final “Last Orders” email, sent on the Friday before Mother’s Day, generated a 36% increase in sales compared to Saturday, traditionally their peak day, making Friday their best-selling day of the entire campaign.

So, what changed? Just two things: thoughtful implementation and a clear VX.

It leaves you wondering:

💡 How much more could you be selling with smarter, more frequent sends?

💡 And how much revenue are you missing by staying quiet in the inbox?

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Check out our sister venue The Joiners Kitchen, for examples of customer journeys linked to our own Value Exchange.

Not Just a Pint & a Prayer – Your CRM Should Earn Its Keep.

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Want in? Chat to our team today 👉 https://airship.co.uk/demo