Airship, the hospitality technology specialist, this week saw another milestone for its Track & Trace solution,, as customer check-ins from 6,000 locations topped one million nationwide.

Airship launched Track & Trace in under a week, rolling out to hundreds of outlets across the sector every day in aid of a swift and safe reopening for a whole host of different locations including football clubs, theatres and churches as well as bars, pubs and restaurants.

As news from Government this week means that casinos, bowling alleys and children’s soft play venues in England can open their doors from Saturday, and recent announcements from Scotland and Wales to make Track & Trace mandatory in the hospitality sector, the demand for safe and secure Track & Trace will be higher still.

A key benefit of is that when customers check in, they’re given the option to opt in to receive the operator’s marketing emails. On average, operators are seeing a 25% opt in rate, with some as high as 50%, giving businesses a much-needed boost as they reopen.

Airship’s CXO Andrew Whiteley said:

'Operators have got so many things to consider when reopening, and it’s a genuine pleasure to take one of those things off their shoulders by just sorting Track & Trace out of a box. Passing one million is a gratifying milestone, and we’re looking forward to the next.’ is charged on an initial £20-50 per location depending on estate size, with a small monthly fee – up to £5 – charged after 30 days.

Operators already signed up to include: Caffé Nero, Camden Town Brewery, Costa Coffee, Crussh, Hotel Chocolat, Leon, Mildreds, Mission Mars, Ole & Steen, Pret a Manger, Roadchef and Vagabond.

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How visitor registration and check-in works:

  • On their first visit to a venue, customers can quickly register their details, which are authenticated through a reply SMS and unique code.
  • If customers revisit within 21 days, they simply scan the QR code displayed in-venue and are logged in with a fresh date and timestamp.
  • If customers revisit more than 21 days later, they will need to register their details again.