Leave Nothing on the Table: Join Us at the Mega Marketing Masterclass

Register Here and we'll be in touch to confirm your spot
Spaces are limited, and will be offered on a first-come, first-served basis.

Wednesday 9th September, Hijingo, London

Before Black Friday and Christmas arrive, we'll help you tighten up the campaigns, data and systems you already rely on, uncover overlooked opportunities, and make sure you're getting the full value from every platform you pay for.

So when the busiest weeks of the year arrive, your marketing is already doing the hard work.

The Mega Marketing Masterclass is a practical day focused on getting every last bit of value from your marketing before the busiest season of the year.

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What to expect

A full day of industry insight, sharp thinking and practical advice from some of the best people in hospitality marketing.

Every session is designed to leave you with something useful to take away, whether that's a new approach, a fresh idea or a change you can make as soon as you're back at your desk.

Running order

8:30am: Guest arrivals, with breakfast, tea and coffee

9:30am: Dan's welcome

9:45am: Andre Johnstone, Gift Cards Are in Growth: Are You?

10:15am: Airship session

10:45am: Fydelia, How Use to Guest Behaviour and Presence Data to Drive Meaningful Outcomes

11:15am: Gamification panel, hosted by Alan Armstrong, with Anna Anderson (STACK) and Louise Kemp (Golf Fang)

12:00pm: Lunch

12:45pm: Jack Edge, Your Database Doesn't Grow Itself: How to Fill It With Guests Who Open, Book and Come Back

1:15pm: HGEM (Steven Pike), While the Guest Still Cares: Closing the Gap Between Insight and Action

1:45pm: Toggle session

2:15pm–3:00pm: Ask the Experts panel, with Jack Edge, Andre, Dan and partner reps from HGEM and Fydelia, mics open to the floor

3:00pm–3:30pm: Customer panel: Value Exchange

3:30pm: Sessions close, with refreshments served while the room is turned around for the evening

4:00pm–5:30pm: Bingo

5:30pm–6:00pm: Stay for more drinks

6:00pm: Event ends
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Session details

Andre Johnstone, Upside - Gift Cards Are in Growth: Are You?

Gift cards are hospitality's fastest-growing revenue channel, and the one most operators set up once and forget. Andre makes the case for treating the gift card shop as a live commercial channel rather than a box ticked last year: why redemption, not breakage, is the real prize; why B2B and corporate gifting is the biggest untapped opportunity; and why guests buy occasions and experiences, not cash values. Drawing on the programmes he built and scaled at Wagamama (£300k to £3M) and Côte (£2M+), he shows what changes when someone actually runs the shop they opened.

Fydelia - How Use to Guest Behaviour and Presence Data to Drive Meaningful Outcomes

Fydelia explore how operators can use guest behaviour and presence data to drive meaningful outcomes, rather than getting distracted by technology and features. They demonstrate how gamification can turn WiFi sign-ins into permissioned engagement, how marketing can adapt as guests move from first-time visitors to loyal regulars, and how signals such as return visits, dwell time and lapsed behaviour can trigger more relevant campaigns. The session includes an interactive element: the audience chooses the outcome they most want to influence, such as increasing return visits, lifting opt-ins or recovering lapsed regulars, before seeing the campaign mechanic that could help achieve it.

Jack Edge - Your Database Doesn't Grow Itself: How to Fill It With Guests Who Open, Book and Come Back

This session is about the bit nobody talks about: growing your database with fresh, engaged data that isn't an existing customer captured via website, Wi-Fi, booking system or Order + Pay. Jack covers how paid social lead generation works in hospitality, what a contactable guest should cost you to acquire, and how to get new sign-ups into your CRM, nurture them, and convert them whilst they're still warm.

HGEM, Steven Pike (MD) - While the Guest Still Cares: Closing the Gap Between Insight and Action

Most operators have made reporting faster, but far fewer have made deciding faster. The gap sits between a problem becoming visible and someone acting on it, sometimes weeks, sometimes never. Steven looks at what slows that loop down, using the HGEM and Airship integration as an example: a poor guest experience triggers a Toggle recovery while the guest still cares, and the single customer view comes back richer for the next campaign. He finishes on how much of this can now run without anyone opening a dashboard.

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Spaces are limited

Register your interest below and we'll be in touch to confirm your spot.

I'm Interested