New Feature: Every dish, every drink, every favourite, understood

Product Catalogue turns the sales data coming in from your tills into something your whole team can read, search and ask questions of. The products your guests buy are gathered in one place, ready for you to name and tag by type, so Ask Airship can show you who ordered what, from vegan mains to your best-selling beers. Use those insights to build audiences around the food and drink your guests pick, so your campaigns reach the people most likely to respond. It's live now in all Airship accounts.

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How it works

Inside Product Catalogue, each product sits in a searchable list and can carry two sections on information:

• A friendly name - a clear, readable name for your product, so a shorthand till code like "BC BTY" becomes "Bacon Butty". Your team can find products easily, and Ask Airship uses that wording in its responses.  

• Tags - categories such as Mains, Vegan, Grill, Cocktails or Beer that group products the way your business thinks about them. Add as many as you like.

Margarita the pizza or Margarita the cocktail? Tag one Pizza and the other Cocktail, and Ask Airship will always know which came from the kitchen and which came from the bar. Create a Beer category and brands like Carling and Peroni sit side by side, so you can see which pint is pulling ahead and decide which one deserves the spotlight in your next promotion.

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Simple to set up

Your catalogue is already filled with past purchases, so tagging can begin straight away. Tag products individually, or upload a CSV file and cover a whole range in one go. Some integrations also send their own categories, which appear as tags automatically.

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Ask Airship, fluent in your menu

With your catalogue tagged, Ask Airship can tell you what people order. Try prompts like:

• "How many customers bought a vegan main last month?"

• "Show me everyone who ordered from the grill."

• "What are my most popular beers by volume?"

Ask about a whole category or a single dish, and get results based on real purchases. Spot the dishes worth building a campaign around, see which drinks have earned a higher place on the menu, and find out exactly who's ordering them.

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Built around taste

Turn what you learn into targeted groups. Invite cocktail lovers to a drinks launch. Bring the steak fans back for a grill night. Get ahead of Veganuary by sharing your new plant-based dishes with the diners who choose vegan options most often. Messages shaped by genuine preferences feel personal, and that gives guests more reasons to return.

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Get started

Open Product Catalogue in Airship, start with your bestsellers, and see what your guests are telling you.

Thinking about Airship for your venues? Book a demo and discover how your own sales data could shape your next campaign.

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