New Feature: Your Marketing Now Moves With Your Guests!

Segment Journey Triggers are now live for every Airship account.

Your guest data is full of moments when the right message could bring someone back, drive another visit or turn an occasional guest into a regular. Segment Journey Triggers lets you build marketing around those moments.

Connect a journey to a segment and guests join automatically as they qualify. When they move out of that segment, the journey stops. If they enter another, the next conversation begins.

You decide which guest behaviours matter and what to say at each stage. As your audience changes, Airship brings guests into the journeys you’ve built for them, picking up opportunities your team might never have spotted.

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Turn guest behaviour into more visits

Ask Airship to find a group you want to reach, then build a journey around what you'd like them to do next:

Make your best guests feel valued

“Which guests contribute most to our top spend?”

Start with an invitation to preview a new menu. Follow up with first access to a limited event, then a personal reminder before bookings close. It’s a journey that gives your most valuable guests a reason to keep choosing you, with something worthwhile at every step.

Become their first choice for a spontaneous plan

“Create a segment of repeat guests who are historically last-minute bookers.”

Introduce the occasions that work without weeks of planning. Follow with an invitation to check what’s on this weekend, then a short reminder when there’s still time to book. The sequence builds the idea that a great last-minute night out starts with you.

Help guests find their next favourite

"Create a segment of guests who have ordered [menu item] at least three times."

Group guests by what they keep coming back for, then build a journey that starts with what they love and introduces something nearby: another brunch dish, a wine from the same region or an event built around their favourite flavour. Each message gives them a new reason to explore your menu, and another reason to visit.

Help guests use the reward they’ve earned

“Create a live segment for loyalty win-back customers with a valid, unredeemed reward.”

First, remind them what they have waiting. Then show them a tempting way to use it, perhaps Sunday lunch or a midweek dinner. Follow up before the opportunity slips away. The messages move from “you have a reward” to “here’s the visit you could use it for.”

Give familiar faces a fresh reason to return

“Create the live segment “Guests missed last month — email contactable.””

Lead with what’s changed since their last visit. Follow with a specific occasion worth making plans for, then make booking easy in the final message. If they return and leave the segment, the win-back journey stops.

Turn interest into a first visit

“Create a segment of guests who joined our database in the last 30 days.”

Welcome them by showing what a visit could look like. Follow with the things guests love about the venue, then invite them to book for a particular occasion. Across the journey, you’re giving them more than an introduction: you’re helping them choose a date and make a plan.

Ready to put your guest data to work?

Pick a guest behaviour you’d like to act on and build a journey around it. Watch the walkthrough or follow the support articles to get started.

Not with Airship yet? Talk to our team about turning your guest data into journeys that bring guests back.

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