Airship and Toggle, explained.

You’ve been playing Top Table Trumps, you scanned the code on the card, and now you are here. Good. Consider this your quick guide to who we are, what we build and why more than 1,000 hospitality brands across 5,500 venues choose to power their marketing with us.

Built for hospitality, by people who know it.

Two platforms, over twenty years, one shared industry. Airship launched in 2003 as the hospitality CRM that helps operators truly know their customers and turn that knowledge into more visits and spend. Toggle joined back in 2018 as the gifting and commerce platform that unlocks new revenue streams, from gift cards to experiences, tickets and retail. Different jobs, one shared mission. To give hospitality brands the tools to grow, built for the industry so you can market smarter and get more from every guest.

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Why operators choose us

Here is why hospitality brands choose us, and stay.

• Results you can actually see. More visits. More spend. More gift cards sold. With Proof of Presence and built-in reporting, you can connect your campaigns to real customer behaviour, from the messages people engage with to the actions they take in your venues. So you know what’s working, what’s driving revenue and where to focus next.  

• One of the most connected platforms in UK hospitality. With more than 130 integrations across Airship and Toggle, our platforms work with the technology you already rely on, connecting your systems, your data and the customer journey.  

• One industry, no compromise. Hospitality isn’t one of the industries we serve, it’s the only one. Everything we build is shaped by the realities of running venues and the needs of the operators who use it.  

• Always moving forward. As hospitality evolves, Airship and Toggle evolve with it — with new tools, smarter features and regular improvements shaped by what operators need next.

• Proven where it matters. From independent favourites to household names, thousands of venues across the UK and run on Airship and Toggle every single day.

• People who genuinely get it. Our teams are hospitality specialists. When you talk to us, you are talking to someone who knows your world and speaks your language.

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Trusted across more than 4,500 venues, Airship is where operators go from guessing who their customers are to actually knowing them.

It connects to the tech you already run, with more than 80 integrations across the hospitality tech stack and 17 different types of guest data flowing in, from WiFi, bookings and EPOS to feedback, gift cards, even photobooths and karaoke. Every one of those touchpoints feeds Airship, building a rich profile of every guest in one dashboard you can dig into whenever you want. From there the platform does the work, automatically reaching the right person at the right moment with something worth reading, so your marketing runs itself.

What sets Airship apart is Proof of Presence. Rather than stopping at who opened an email, our technology confirms who actually came in, booked a table or redeemed a voucher. Suddenly you can tie a campaign to real visits rather than opens and clicks. After years of marketing on hope, you can finally prove what your spend actually delivered, right down to who walked through the door.

From there you can segment guests by how they genuinely behave, first-timers, regulars, lapsed favourites, and speak to each group in a way that actually lands. That is how you win back the guests who have drifted away, turn the odd visit into a regular habit, and grow real spend across every service.

And when you want an answer fast, just Ask Airship. One of our newest features lets you question your data in plain English and get what you need in minutes. Find every guest who visited twice last month but not since. Build a segment for a Friday night promotion. Pull the numbers behind your best campaign. No filters to wrestle, no reports to build, just ask and act.

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If Airship helps you know your guests, Toggle helps you turn that relationship into revenue.

It is the gifting and commerce platform behind more than 750 hospitality brands, and 2025 was a record year for them. Gift card sales grew 36% year on year, almost two million gift cards sold, and over the last two years gifting revenue across our customers has more than doubled, up 115% to just under £100 million. That is the kind of growth Toggle exists to unlock.

Toggle turns what your venues already do into a brand-new revenue stream. It is a revenue multiplier, creating new ways for customers to spend with your brand, both inside and outside your venues. Together we build a shiny new web shop that lives on your website and can be up and selling in an hour, carrying Gift Cards, Experiences, Tickets and Retail in your look and voice, around the clock while you get on with running the business.

Want to get physical? Create custom Gift Cards and Greetings Gift Cards for birthdays and Christmas that turn a birthday or Christmas message into a gift worth keeping. We design, print and fulfil them together from our UK distribution centre. Another way to sell, another reason to come back.

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Better together

Airship and Toggle are powerful on their own. Together, they connect your marketing and gifting, giving you a clearer view of your customers and more ways to turn engagement into revenue. Automated emails can carry live voucher codes, and what sells in your gift shop feeds straight back into how you understand your guests. And if you already use other tools you love, that is no problem. Both platforms integrate widely across the hospitality stack, so they slot into how you work.

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Talk to us

So, that is us. The short version, at least. The best way to understand what Airship and Toggle could do for your brand is to see it for yourself, so let us show you. Bring your questions, and we will show you exactly what is possible.

Airship

Email sales@airship.co.uk or book a demo at airship.co.uk/demo.

Toggle

Email sales@usetoggle.com or book a demo at usetoggle.com/demo.

Prefer to talk? Call the team on 0114 299 6477. We would love to hear from you.

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