Yep, we delved headfirst into the world of webinars with a little help from our friends at Wireless Social. Along with Sam Brown, Sales Director at Wireless Social, our CEO Dan Brookman had a chat about proving an ROI from your marketing activity. Listeners also learnt how Wireless Social's presence analytics, combined with Airship's Proof of Presence (PoP), enables operators to understand footfall, dwell, recency and frequency. Our PoP metrics are industry-first and we’re really rather excited to share it with you.
Missed out? No problem, just click the link below to have a listen/watch.