Blog and Resources

A look back at our #ComeBackStrong campaign.

Discover the secret to maximising ROI with Facebook advertising

With Father’s Day just around the corner, it’s time to implement your marketing expertise, think outside the box and be strategic about what you offer your existing, and hopefully new, customers.

Now's the time to get Budget Proof

With Mother’s Day just round the corner, you might have noticed an influx of emails from brands asking if you’re happy to receive content around the important day, or if you’d like to opt-out of such emails.

So it appears that track and trace will be part of the government guidance for re-opening. I'm very disappointed, hospitality poured there collective heart into reopening in July 2020, complying with UK Gov requests and guidance to create some of the safest spaces in the UK. Little good it did with some of the stupid rules that were then brought into play; remember the scenes as everyone turfed out for the 10pm curfew?

Today marks an entire year of binge-watching, binge-eating, binge-nothing, doom scrolling, zoom calling, panic buying, doorstep clapping, 5k running, home working (or at least trying to), in the United Kingdom.

Sheffield-based hospitality technology company Airship has won three awards at the UK Developer Awards 2021 - including the prestigious Dev Team of the Year accolade.

We all might have hoped that 2021 was going to start a little differently. The news pre-Christmas of vaccines was quickly overtaken by the new variant and lockdowns. Any optimism for launching into a New Year with renewed vigour has quickly been forgotten. We must now, with the vaccinations underway (and seemingly going well), look toward Spring/Summer and prepare to maximise the forthcoming opportunities.

Get ready for the day that your door opens, by driving loyalty through engagement over lockdown.

Ever wandered into a bar and panic ordered a diet coke out of lack of choice or inspiration? More and more, we are hearing consumers commenting on the lack of alcohol-free alternatives available in pubs which leave them feeling uninspired and excluded from social occasions.

Look after your staff first and the rest will follow” is a mantra of business but, with 83% of leaders in the hospitality sector having furloughed staff, ensuring that workforces continue to be engaged and motivated is just one of many hurdles that operators have encountered over the last year.

2020 was a tough year for everyone, including the traders at Sheffield’s Moor Market, and Sheffield Council didn’t want to let Christmas pass without doing something special for the people of the city.

There is any number of weird and wonderful days that we all see on social media and on the news - National Bubble Wrap Appreciation Day, anyone? - but how do you know what’s coming up? And what’s the point of getting involved as a hospitality operator?

It took just 10 minutes for popular independent burger restaurant, Fat Hippo, to sell-out their new DIY at-home burger kits and generate £8,000 of revenue after launching on social media.

With every hospitality sector news update there is further proof that while clearly, we are still underwater, and will be for some time to come, there is also a growing number of start-up vehicles building teams and war chests to capitalise on the inevitable fallout.