Blog and Updates

Learn how to enhance your email open rates and engagement through effective subject line split testing strategies.

Dive into some top tips that will ensure your emails get the love they deserve. From improving your inbox placement to cleaning your database.

Find out how to take advantage of all those big events coming to your city!

Ready to connect with your customers in a meaningful way? Check out our latest blog for mindful marketing tips and creative ideas to make this year special.

Something is in the air - and for once, it's not COVID. Check out our gifting and CRM guide for the first big day of 2022: Valentine's day!

National Days tried and tested effective marketing resources - especially for hospitality. Everyone loves a celebration - here is 365 days worth of them!

Take a look back at the year 2021 with us!

Our very own Dan Brookman and Andrew Whiteley, delve into our history and the highs and lows of reinventing a tech business, with Mel Kanarek from Sheffield.Digital.

PoP this, PoP that. What is PoP? Good question. Here’s the answer.

Has There Been a Marked Decrease in Consumer Engagement in Email Marketing?

So it appears that track and trace will be part of the government guidance for re-opening. I'm very disappointed, hospitality poured there collective heart into reopening in July 2020, complying with UK Gov requests and guidance to create some of the safest spaces in the UK. Little good it did with some of the stupid rules that were then brought into play; remember the scenes as everyone turfed out for the 10pm curfew?

Get ready for the day that your door opens, by driving loyalty through engagement over lockdown.

Ever wandered into a bar and panic ordered a diet coke out of lack of choice or inspiration? More and more, we are hearing consumers commenting on the lack of alcohol-free alternatives available in pubs which leave them feeling uninspired and excluded from social occasions.

Look after your staff first and the rest will follow” is a mantra of business but, with 83% of leaders in the hospitality sector having furloughed staff, ensuring that workforces continue to be engaged and motivated is just one of many hurdles that operators have encountered over the last year.

There is any number of weird and wonderful days that we all see on social media and on the news - National Bubble Wrap Appreciation Day, anyone? - but how do you know what’s coming up? And what’s the point of getting involved as a hospitality operator?

WIth many businesses finding themselves yet again behind closed doors due to lockdown 3.0, we wanted to share some tips and ideas that can be taken advantage of throughout January and February 2021 - helping to keep your loyal fans engaged and spending.