Blog and Updates

Ask most people what a software architect does all day and they picture someone hunched over a keyboard, writing line after line of code. Julian Cole, Airship’s Lead Architect for fifteen years, barely writes any.

In one venue, you know every guest. Across fifteen or twenty sites, that instinct works from whatever reaches head office. Ask Airship connects your guest data into one view, so anyone can ask a question in plain English and act on the answer, across every site.

Ask Airship answers the question that opens and clicks never could: did the campaign actually bring guests through the door. Ask in plain language, get a straight answer from the behaviour Proof of Presence® already tracks. This is what marketing accountability really looks like.

Hospitality has never lacked data - it's lacked proof. Airship CTO Oskar Smith on how Ask Airship finally lets you prove your marketing is working.

Hospitality guests are receiving more messages today than ever before. The real challenge for operators isn’t how to say more, it’s how to say it better.

In this blog, Dan reflects on how a simple membership scheme at The Deep End laid the foundations for the Value Exchange concept that still drives hospitality marketing today.

Airship Rewards has had a refresh, and it’s time to make the most of it. This guide breaks down each reward type, from one-off campaign incentives to ongoing perks, with clear examples to inspire your next move.

Leverage National Days to engage customers, boost visibility, and drive sales with creative campaigns that align your brand with popular celebrations.

Take a look back at how our September went.

Learn how to enhance your email open rates and engagement through effective subject line split testing strategies.

Dive into some top tips that will ensure your emails get the love they deserve. From improving your inbox placement to cleaning your database.

Find out how to take advantage of all those big events coming to your city!

Ready to connect with your customers in a meaningful way? Check out our latest blog for mindful marketing tips and creative ideas to make this year special.

Something is in the air - and for once, it's not COVID. Check out our gifting and CRM guide for the first big day of 2022: Valentine's day!

National Days tried and tested effective marketing resources - especially for hospitality. Everyone loves a celebration - here is 365 days worth of them!