Blog and Updates

The Valen-time is Now!
Something is in the air - and for once, it's not COVID. Check out our gifting and CRM guide for the first big day of 2022: Valentine's day!

National Days 2022
National Days tried and tested effective marketing resources - especially for hospitality. Everyone loves a celebration - here is 365 days worth of them!

Airship and Toggle's 2021 Unwrapped!
Take a look back at the year 2021 with us!

Turning a lifestyle business into an award-winning scale-up (PODCAST)
Our very own Dan Brookman and Andrew Whiteley, delve into our history and the highs and lows of reinventing a tech business, with Mel Kanarek from Sheffield.Digital.

What is PoP?
PoP this, PoP that. What is PoP? Good question. Here’s the answer.

GDPR: One Year On.
Has There Been a Marked Decrease in Consumer Engagement in Email Marketing?

Track and Trace is back!
So it appears that track and trace will be part of the government guidance for re-opening. I'm very disappointed, hospitality poured there collective heart into reopening in July 2020, complying with UK Gov requests and guidance to create some of the safest spaces in the UK. Little good it did with some of the stupid rules that were then brought into play; remember the scenes as everyone turfed out for the 10pm curfew?

How you can build NEW engagement to deliver loyalty once the doors open.
Get ready for the day that your door opens, by driving loyalty through engagement over lockdown.

Guest Blog: why pubs, bars and restaurants need to adapt to the rapid growth of low and no alcohol
Ever wandered into a bar and panic ordered a diet coke out of lack of choice or inspiration? More and more, we are hearing consumers commenting on the lack of alcohol-free alternatives available in pubs which leave them feeling uninspired and excluded from social occasions.

How to engage and motivate your furloughed staff
Look after your staff first and the rest will follow” is a mantra of business but, with 83% of leaders in the hospitality sector having furloughed staff, ensuring that workforces continue to be engaged and motivated is just one of many hurdles that operators have encountered over the last year.

An easy guide to the national days that hospitality businesses should tap into
There is any number of weird and wonderful days that we all see on social media and on the news - National Bubble Wrap Appreciation Day, anyone? - but how do you know what’s coming up? And what’s the point of getting involved as a hospitality operator?

How to make the most of lockdown 3.0 : Our top tips for operators
WIth many businesses finding themselves yet again behind closed doors due to lockdown 3.0, we wanted to share some tips and ideas that can be taken advantage of throughout January and February 2021 - helping to keep your loyal fans engaged and spending.

How to use our PoP feature to get people through the doors as you're reopening
Now that you’re looking towards re-opening some venues, clear communication with your customers has never been more important. We’ve put together some ideas around how you can effectively target your customers and get them visiting now that lockdown restrictions are easing.

Track & Trace - Doing the right thing and driving new data.
The government has announced that they are advising all operators to keep a temporary record of customers and visitors. But what does that mean for you and how can we help you?

A strategic approach to dark kitchens - Simon Browning
What is a dark kitchen and why should you be considering the channel?

The Rise of Contactless And Mobile Payments
The Rise of Contactless and Mobile Payments - and what that means for operators.
See how it works for yourself
The Joiner’s Kitchen is our fictional restaurant with a very real digital guest journey. Head over there, sign up, and experience the basics of what Airship can do for yourself.












