Blog and Resources

Collecting customer data from WiFi can help boost your engagement and retention - here's how:

We live and breathe email, it's true. So here is a blog filled with flattery, detailing why we think so highly of email.

Take a look at the company that decided not to do social media AT ALL, because it couldn't do it well - and what this means.

PoP this, PoP that. What is PoP? Good question. Here’s the answer.

"What is a customer journey", we hear you ask? Here's our answer.

Watch a webinar all about WiFi data, which dates back to when Sam Brown was a stranger to Airship - now we can't get rid.

We couldn't have been more thrilled to be nominated - let alone win!

a lookback at our two years at Park HIll!

280 Characters can create help write the story of a company. piece by piece. Here is how to utilise Twitter to its fullest potential.

Our very own Dan Brookman and Andrew Whiteley, delve into our history and the highs and lows of reinventing a tech business, with Mel Kanarek from Sheffield.Digital.

How to win email marketing and make it to the inbox!

OK, so maybe that’s going a little far... There’s a bunch of other things that would make me happier. Like a vaccine. However, as an operator of a fair few years and the CEO of a business that’s all about empowering businesses to use data for better marketing, customer engagement, and, well, profits... if customer data flows seamlessly through an ecosystem, then I’m happy (and I know my clients are too).

Airship, the hospitality technology specialist, this week saw another milestone for its Track & Trace solution, Trck.to, as customer check-ins from 6,000 locations topped one million nationwide.

So it appears that track and trace will be part of the government guidance for re-opening. I'm very disappointed, hospitality poured there collective heart into reopening in July 2020, complying with UK Gov requests and guidance to create some of the safest spaces in the UK. Little good it did with some of the stupid rules that were then brought into play; remember the scenes as everyone turfed out for the 10pm curfew?

The government has announced that they are advising all operators to keep a temporary record of customers and visitors. But what does that mean for you and how can we help you?

Last week the government announced that it will be mandatory for hospitality businesses to register their customers’ information from Friday 18 September. Since early July, the official Covid-secure guidance for restaurants and bars has been recommendatory and this has had mixed results, with UK Hospitality pushing for operators to do a better job. It was, once again, a case of the government simply not going far enough in the first place, despite knowing that their guidance was likely to fail.