Blog and Resources

OK, so maybe that’s going a little far... There’s a bunch of other things that would make me happier. Like a vaccine. However, as an operator of a fair few years and the CEO of a business that’s all about empowering businesses to use data for better marketing, customer engagement, and, well, profits... if customer data flows seamlessly through an ecosystem, then I’m happy (and I know my clients are too).

Airship, the hospitality technology specialist, this week saw another milestone for its Track & Trace solution, Trck.to, as customer check-ins from 6,000 locations topped one million nationwide.

So it appears that track and trace will be part of the government guidance for re-opening. I'm very disappointed, hospitality poured there collective heart into reopening in July 2020, complying with UK Gov requests and guidance to create some of the safest spaces in the UK. Little good it did with some of the stupid rules that were then brought into play; remember the scenes as everyone turfed out for the 10pm curfew?

The government has announced that they are advising all operators to keep a temporary record of customers and visitors. But what does that mean for you and how can we help you?

Last week the government announced that it will be mandatory for hospitality businesses to register their customers’ information from Friday 18 September. Since early July, the official Covid-secure guidance for restaurants and bars has been recommendatory and this has had mixed results, with UK Hospitality pushing for operators to do a better job. It was, once again, a case of the government simply not going far enough in the first place, despite knowing that their guidance was likely to fail.

Sheffield-based hospitality technology company Airship has won three awards at the UK Developer Awards 2021 - including the prestigious Dev Team of the Year accolade.

With Mother’s Day just round the corner, you might have noticed an influx of emails from brands asking if you’re happy to receive content around the important day, or if you’d like to opt-out of such emails.

There’s a change coming and it’s going to shake things up for marketeers. It's all to do with the new iOS 15 rollout expected between September - November this year.

Airship does football.... who knew?

The Rise of Contactless and Mobile Payments - and what that means for operators.

The death and resurrection of our Lord and Savior; Mailing List.

the birth of 'Stories' has switched things up, making social media now as temporary as it is permanent. How is this altering how companies are using social media advertisement?

With Father’s Day just around the corner, it’s time to implement your marketing expertise, think outside the box and be strategic about what you offer your existing, and hopefully new, customers.

Airship and Toggle's CEO, Dan Brookman, speaks with James Marriott and unLTD magazine on life at Park Hill. ‍

After spending hours creating the perfect content, design and offer for an email broadcast many people tend to overlook one of the most important parts of their entire CRM email campaign - a great subject line!