Blog and Resources

What is a Customer Journey?
"What is a customer journey", we hear you ask? Here's our answer.

Webinar: Proving an ROI With The Use of Data by Airship & Wireless Social
Watch a webinar all about WiFi data, which dates back to when Sam Brown was a stranger to Airship - now we can't get rid.

We won the 'Innovation Award' at the Digital Growth Awards
We couldn't have been more thrilled to be nominated - let alone win!

Two Years in Park Hill
a lookback at our two years at Park HIll!

Twitter For Business
280 Characters can create help write the story of a company. piece by piece. Here is how to utilise Twitter to its fullest potential.

Turning a lifestyle business into an award-winning scale-up (PODCAST)
Our very own Dan Brookman and Andrew Whiteley, delve into our history and the highs and lows of reinventing a tech business, with Mel Kanarek from Sheffield.Digital.

Trust Will Increase Your Open Rates: Eight Tips For Getting Your Email to The Inbox
How to win email marketing and make it to the inbox!

True happiness is an integrated data ecosystem
OK, so maybe that’s going a little far... There’s a bunch of other things that would make me happier. Like a vaccine. However, as an operator of a fair few years and the CEO of a business that’s all about empowering businesses to use data for better marketing, customer engagement, and, well, profits... if customer data flows seamlessly through an ecosystem, then I’m happy (and I know my clients are too).

Trck.to by Airship check-ins pass the million mark
Airship, the hospitality technology specialist, this week saw another milestone for its Track & Trace solution, Trck.to, as customer check-ins from 6,000 locations topped one million nationwide.

Track and Trace is back!
So it appears that track and trace will be part of the government guidance for re-opening. I'm very disappointed, hospitality poured there collective heart into reopening in July 2020, complying with UK Gov requests and guidance to create some of the safest spaces in the UK. Little good it did with some of the stupid rules that were then brought into play; remember the scenes as everyone turfed out for the 10pm curfew?

Track & Trace - Doing the right thing and driving new data.
The government has announced that they are advising all operators to keep a temporary record of customers and visitors. But what does that mean for you and how can we help you?

Picking through the confusion around track and trace and the NHS Test & Trace app
Last week the government announced that it will be mandatory for hospitality businesses to register their customers’ information from Friday 18 September. Since early July, the official Covid-secure guidance for restaurants and bars has been recommendatory and this has had mixed results, with UK Hospitality pushing for operators to do a better job. It was, once again, a case of the government simply not going far enough in the first place, despite knowing that their guidance was likely to fail.

Three wins for Airship at UK Dev Awards 2021 - including Dev team of the year!
Sheffield-based hospitality technology company Airship has won three awards at the UK Developer Awards 2021 - including the prestigious Dev Team of the Year accolade.

Thoughtful email marketing: a simple way to build brand reputation
With Mother’s Day just round the corner, you might have noticed an influx of emails from brands asking if you’re happy to receive content around the important day, or if you’d like to opt-out of such emails.

There’s a change coming and it’s going to shake things up for marketeers.
There’s a change coming and it’s going to shake things up for marketeers. It's all to do with the new iOS 15 rollout expected between September - November this year.

The Top Five Football Marketing Examples We’ve Seen
Airship does football.... who knew?
See how it works for yourself
The Joiner’s Kitchen is our fictional restaurant with a very real digital guest journey. Head over there, sign up, and experience the basics of what Airship can do for yourself.












