Blog and Resources

Look after your staff first and the rest will follow” is a mantra of business but, with 83% of leaders in the hospitality sector having furloughed staff, ensuring that workforces continue to be engaged and motivated is just one of many hurdles that operators have encountered over the last year.

Here is how to drive Revenue with WiFi Data.

With the government due to outline the Covid-19 restrictions that will be in place over Christmas, the hospitality industry is gearing up to reopen its doors in early December and make the most of a festive ‘rush’.

Airship provided Hickory's with full CRM on a self-service basis. This meant they could store all of their customer data in our secure CRM databases, as well as use our tools to segment this data and send email and SMS broadcasts out to their customers.

Here is how to improve your email delivery through reputation.

Today marks an entire year of binge-watching, binge-eating, binge-nothing, doom scrolling, zoom calling, panic buying, doorstep clapping, 5k running, home working (or at least trying to), in the United Kingdom.

Ever wandered into a bar and panic ordered a diet coke out of lack of choice or inspiration? More and more, we are hearing consumers commenting on the lack of alcohol-free alternatives available in pubs which leave them feeling uninspired and excluded from social occasions.

With every hospitality sector news update there is further proof that while clearly, we are still underwater, and will be for some time to come, there is also a growing number of start-up vehicles building teams and war chests to capitalise on the inevitable fallout.

Just like dogs, gift cards aren't JUST for Christmas.

Learn about PoP, our segmentation metric, here:

Has There Been a Marked Decrease in Consumer Engagement in Email Marketing?

A month ago, the new GDPR restrictions changed things forever. Here is how we have all dealt with it and what's happening now!

How to welcome the new GDPR rules and guidlines.

FirePit Rocks' health score climbed from 53% up to 83% thanks to Airship's Flightplan. Since, they have seen a drastic increase in the database size and engagement numbers. Find out what they're doing right, and how you can do the same.

How does digital advertising help to achieve sales targets?