Blog and Resources

October was a month of major releases. Single Customer View and Segment Journey Triggers are now live in every Airship account, and Product Catalogue arrived alongside a run of integration updates. Away from the platform, the team headed to Team Marketing's The Big One and Propel's Culture, Talent and Training Conference. Here's how it all unfolded.

Your guest data is full of moments when the right message could bring someone back, drive another visit or turn an occasional guest into a regular. Segment Journey Triggers lets you build marketing around those moments.

Single Customer View is now live in every Airship account. It brings the segments that matter to your business together on one screen, showing you how big they are, what they’re worth and how they’re changing. Ask Airship to split your database by visit frequency, guest value, favourite orders or recency. Put those groups side by side, and you can see where your loyal core is growing, where guests are drifting and where your next opportunity sits.

September was one to remember. We hosted the Mega Marketing Masterclass, our flagship event of the year, took Ask Airship's understanding of what you sell even further, headed out to Propel and Hospitality Tech Expo, and began a new chapter in how the business is led. Here's how it all unfolded.

Product Catalogue turns till data into tagged, searchable products, so Ask Airship can show you who ordered what and help you build campaigns around your guests' tastes. Live now in all Airship accounts.

Understanding your guests shouldn't mean exports, spreadsheets or a data team. We share seven questions to put to Ask Airship, from spotting lapsed guests ready to return to finding the dishes that keep regulars coming back, and what each answer could mean for your marketing.

Most hospitality businesses already hold huge amounts of guest data. The problem is that it sits scattered: across WiFi platforms, booking systems, EPOS, vouchers and marketing tools. Airship connects those fragments of data into a picture of who the guest is. That connection is what sets us apart.

Hospitality is personal. For Loungers, that means making millions of customers feel understood across three distinct brands and more than 300 sites.

August has been a big one here at Airship. A brand-new community partnership, a run of blogs on getting more from your guest data, fresh faces joining our Professionals community, and a whole stack of improvements shipping across the platform. Here is everything that happened this month at Airship.

Ask most people what a software architect does all day and they picture someone hunched over a keyboard, writing line after line of code. Julian Cole, Airship’s Lead Architect for fifteen years, barely writes any.

You’ve been playing Top Table Trumps, you scanned the code on the card, and now you are here. Good. Consider this your quick guide to who we are, what we build and why more than 1,000 hospitality brands across 5,500 venues choose to power their marketing with us.

In one venue, you know every guest. Across fifteen or twenty sites, that instinct works from whatever reaches head office. Ask Airship connects your guest data into one view, so anyone can ask a question in plain English and act on the answer, across every site.

Ask Airship answers the question that opens and clicks never could: did the campaign actually bring guests through the door. Ask in plain language, get a straight answer from the behaviour Proof of Presence® already tracks. This is what marketing accountability really looks like.

The Mega Marketing Masterclass, Hijingo London, Wednesday 9th September. A practical day getting every last bit of value from your marketing before the busiest season hits. Sharp thinking from the best in hospitality marketing, ideas you can act on straight away. Spaces are limited.

July gave us plenty to talk about. The launch of a game changing tool, a new integration, the team out across the industry and new faces who have joined the company. Here is what the last month looked like at Airship.

We're proud to be backing Team Marketing, the 900-strong community built to help the people who market hospitality connect, learn and support each other. As Annual Partner, our job is simple: to help Team Marketing do even more of what they already do so well!